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3 Reasons to Consider TV for Your B2B Brand

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, and impractical for a brand appealing primarily to business leaders and decision-makers, TV...

Quick Chronicles— Stories from Rapid Response TV: Bosley

When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair Restorati...

COVID-19 calls for rapid pretesting of your TV creative

Even in the best of times, putting the wrong message on TV can have significant impact to your brand...

Quick Chronicles— Stories from Rapid Response TV: Filters Fast

COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are taking no...

Social distancing behaviors and habits: What business leaders need to know

COVID-19 is an unprecedented global crisis that has developed with incredible speed and scale. Our s...

And, you were part of the solution.

As of March 20, 2020, all of us have responded in a significant manner to COVID-19. Stories are begi...

"I'd like to thank Television"

At the recent 77th Annual Golden Globe Awards, Ellen DeGeneres received the Carol Burnett Award, hon...

How brands can navigate political season media buying

Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.

If your next “big move” in your marketing strategy is hyper-targeting, you need a bigger move.

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

Why Mike Bloomberg will win the 'Toilet Bowl'

First things first. Due to all the potential marketing issues around the upcoming game, I will be re...

The changing role of the CFO - and new skills for the job

Steve Jobs. Richard Branson. Jeff Bezos. We’ve witnessed decades of star Chief Executive Officers wh...
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