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A look behind-the-scenes: The girl getting the hat in the hospital from the Love Your Melon campus crew is now healthy and on a campus crew giving out hats herself. And yes, that’s all real snow.

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A look behind-the-scenes: The only practical shot in this spot was a doorway and the women who walked through it. Everything else was either pulled from stock or a CG animation.

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A look behind-the-scenes: We were tasked with casting only real learners who had gotten their degrees through Coursera, so we had to bring the shoot to them. We wound up shooting in Atlanta and New Jersey.

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A look behind-the-scenes: Our lead actor said he was very familiar with the situation depicted in the spot. He just channeled his own experience commuting in Chicago.

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A look behind-the-scenes: The spin our guy does in the spot was inspired by his recent stage role in GREASE. Plus, our extremely energetic cart rider was filmed at 4:30am at the end of an all-night shoot.

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A look behind-the-scenes: This spot took one day’s filming, two locations and five window treatments that had to be installed and uninstalled for the optimum lighting conditions. Thank goodness for the San Diego sunshine.

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A look behind-the-scenes: The sweet mom in the spot was on the US Women’s Rugby team with the nickname “killer.” Also, the magic of post-production made a 6-story ham radio antennae disappear from our house.

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Marketing Architects has been a critical partner for achieving aggressive growth goals.

— Jerry Hum, Touch of Modern Co-founder & Executive Chairman

From ‘out of gas’ to ‘full speed ahead.’

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line?

A winning formula but a lackluster TV campaign. Touch of Modern® had a collection of extraordinary products that millennial tastemakers were salivating over and a flawless app that expedited customers from interest into purchase. When they partnered with a traditional agency to launch TV, they saw early success but weren’t creating the kind of buzz that matched their company’s potential.

Touch of Modern

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line?

A winning formula but a lackluster TV campaign. Touch of Modern® had a collection of extraordinary products that millennial tastemakers were salivating over and a flawless app that expedited customers from interest into purchase. When they partnered with a traditional agency to launch TV, they saw early success but weren’t creating the kind of buzz that matched their company’s potential.

Touch of Modern

New crew, new performance. With a deeply unified strategy, we launched pretested commercials, developed a media plan so sophisticated it required AI to execute, and offered a level of attribution clarity that fueled actionable insights.

The net result? A more successful customer funnel from beginning to end. Like adding rocket fuel to the gas tank, their campaign went into overdrive. TV blew past initial goals within the first two weeks and reached unprecedented year-over-year growth.

More than a touch of success. Increased sales were just the beginning. Investors, press and major-label merchandisers have been reaching out. Growth projections are escalating into unheard-of territory. And millennial tastemakers continue to salivate over the cutting-edge gear they’re seeing on TV.

Touch of Modern

More than a touch of success. Increased sales were just the beginning. Investors, press and major-label merchandisers have been reaching out. Growth projections are escalating into unheard-of territory. And millennial tastemakers continue to salivate over the cutting-edge gear they’re seeing on TV.

Touch of Modern’s growth went from stalled to soaring.

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Marketing Architects was a game changer for our business. They consistently go above and beyond and are among the highest-caliber teams I have ever worked with. We make a great team.

— Rob Spurrell, CEO, Bosley

Being a category leader brings its own challenges.

Every brand encounters growth challenges sooner or later. It’s what you do next that really matters.

Big brand, big challenge. Bosley®, the world’s most experienced hair restoration experts, has been helping people rediscover their confidence for more than forty years. After years in television, this category leader found themselves struggling to reach their next growth milestone. With the challenges of broadcast fragmentation and optimizing patient care, it was time to make a change.

Bosley

Every brand encounters growth challenges sooner or later. It’s what you do next that really matters.

Big brand, big challenge. Bosley®, the world’s most experienced hair restoration experts, has been helping people rediscover their confidence for more than forty years. After years in television, this category leader found themselves struggling to reach their next growth milestone. With the challenges of broadcast fragmentation and optimizing patient care, it was time to make a change.

Bosley

That’s when we offered Bosley a challenge: let us take a swing at your broadcast advertising.

They did, launching us into full-on test and discover mode. We examined every facet of the campaign from huge national media opportunities to local market creative challenges. No problem too big, no detail too small.

What Transformation Looks Like:

1: Grow today’s audience. Ignite tomorrow’s.

Grow today’s audience. Ignite tomorrow’s.

Insights uncovered by our Creative ESPSM platform inspired new ad concepts that reignited interest from their core demographic. Leveraging our Media Ai²SM platform, Bosley discovered new, untapped audiences, allowing them to expand their brand awareness and build a solid foundation for future growth.

2: Texting changes the game.

Texting changes the game.

More and more, consumers are unwilling to call businesses for fear of reaching the dreaded call center. To shift Bosley’s campaign into new territory, we developed a texting platform that integrates seamlessly into Bosley’s CRM and the way that customers prefer to communicate these days. The result? Response rates are up. Booked appointments are up. And the folks at Bosley have more visibility than ever into the impact that TV is having on their business.

3: Tailoring to local markets.

Tailoring to local markets.

When local competitors started challenging Bosley’s individual locations, we were nimble enough to be able to tailor creative, media and analytics all the way down to the local level…which helped Bosley grow on a local level and further establish their successful brand.

When you’re at the top, why stop? Becoming an industry leader requires truly innovative thinking. To maintain that position, it takes an even greater commitment to innovation as the battles for market share and growth are never-ending.

Want to reach your company’s next big milestone? Choosing the right partner is a critical component to getting there.

Bosley

When you’re at the top, why stop? Becoming an industry leader requires truly innovative thinking. To maintain that position, it takes an even greater commitment to innovation as the battles for market share and growth are never-ending.

Want to reach your company’s next big milestone? Choosing the right partner is a critical component to getting there.

Bosley’s TV campaign has reignited the brand and spurred the company to startling growth.

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Marketing Architects is more than our TV agency. They’re a true partner dedicated to helping us grow.

— Melissa Crawford, Physicians Mutual CMO

Physicians Mutual has thrived for 100 years. It’s our goal to keep them thriving 100 more.

Physicians Mutual has successfully offered insurance services for more than a century because they’re willing to go the extra mile. They needed TV experts who could do the same for them.

They didn’t want an agency. They wanted a partner. Insurance is one of the most rule-bound industries in the world, so it follows suit that creating advertising for it is no simple task.

Physicians Mutual sought an agency that would go above and beyond to navigate this industry’s tricky waters while creating breakthrough commercials that connected with their audience.

Physicians Mutual

Physicians Mutual has successfully offered insurance services for more than a century because they’re willing to go the extra mile. They needed TV experts who could do the same for them.

They didn’t want an agency. They wanted a partner. Insurance is one of the most rule-bound industries in the world, so it follows suit that creating advertising for it is no simple task.

Physicians Mutual sought an agency that would go above and beyond to navigate this industry’s tricky waters while creating breakthrough commercials that connected with their audience.

Physicians Mutual

Timeless values. Modern-day challenges. Physicians Mutual knows a lot about honesty, reliability and trust, but entering the digital age, they confronted new challenges. Like declining phone response and a lack of transparency around how their customers interact with their brand.

Leveraging every service we offer, they’ve rolled out drive-to-text campaigns, AI-powered chatbots and automated super agents. In the process, Physicians Mutual knows more about their customer journey than ever and is staying one step ahead of ever-evolving consumer response trends.

How to measure relationships that last a lifetime. Physicians Mutual’s longevity is rooted in its desire to create long-term customer relationships. The challenge is measuring lifetime values (LTVs) when they can literally span a lifetime.

To help them determine LTVs, we grabbed our shovels and started grubbing data, matching back media to responses for years at a time. The result? An unprecedented level of clarity that’s fueling strategic decisions for years to come.

Physicians Mutual

How to measure relationships that last a lifetime. Physicians Mutual’s longevity is rooted in its desire to create long-term customer relationships. The challenge is measuring lifetime values (LTVs) when they can literally span a lifetime.

To help them determine LTVs, we grabbed our shovels and started grubbing data, matching back media to responses for years at a time. The result? An unprecedented level of clarity that’s fueling strategic decisions for years to come.

A century-old company is prepared for its next 100 years in TV.

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The HurryCane became the ‘must-have’ brand of its category.

— Jeff Schwartz, Founder, Drive DeVilbiss

To understand our clients better, we became one.

Our clients tackle some pretty hefty challenges. To understand their world, we launched our own product, taking it from the drawing board all the way to divestment.

Taking on a tough category. Any agency can bring a craft beer to market but a medical device in a government-regulated field? That’s not for amateurs. In an industry notoriously devoid of brands, we set out to design, market and sell off the HurryCane®.

HurryCane

Our clients tackle some pretty hefty challenges. To understand their world, we launched our own product, taking it from the drawing board all the way to divestment.

Taking on a tough category. Any agency can bring a craft beer to market but a medical device in a government-regulated field? That’s not for amateurs. In an industry notoriously devoid of brands, we set out to design, market and sell off the HurryCane®.

HurryCane

STEP 1: Find the mission that matters.

Interviewing cane users was heartbreaking. We heard words like weak, vulnerable and shame. We heard stories of people who’d risk falling and injuring themselves before they’d be seen with a cane. We heard enough to realize the big problem wasn’t mobility. It was dignity.

STEP 2: Create a movement.

‘Dignity through mobility’ became the rally cry that shaped everything from product design to messaging to packaging. Instead of taking the industry approach of appealing to fear, the HurryCane was built to be a faithful cane companion that inspired, empowered and invited people to live a fuller, more active life. Did it work? A flood of heartwarming success stories from happy, active HurryCaners tells us it did.

HurryCane

STEP 2: Create a movement.

‘Dignity through mobility’ became the rally cry that shaped everything from product design to messaging to packaging. Instead of taking the industry approach of appealing to fear, the HurryCane was built to be a faithful cane companion that inspired, empowered and invited people to live a fuller, more active life. Did it work? A flood of heartwarming success stories from happy, active HurryCaners tells us it did.

HurryCane

STEP 3: Bumps and bruises.

The legend lives on. Not only did the HurryCane become the #1 selling cane in North America and the #1 cane in brand recall studies, it also became the property of Drive DeVilbiss Healthcare®, a global leader in medical devices.

The HurryCane became the #1 brand in the category while restoring dignity to millions.

Our Work

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The four little words that turned brand confusion into brand clarity.

“I’ve heard of them, but what do they do again?” After successfully serving customers for 60 years, ServiceMaster Restore was confronting a surprising issue; there was still consumer confusion about what their service actually provided - the restoration of homes after a disaster such as fire, flooding or mold.

That’s when Marketing Architects took over the role of their TV agency. We were challenged to bring brand clarity to an audience who were already feeling overwhelmed by tragedy.

Service Master

“I’ve heard of them, but what do they do again?” After successfully serving customers for 60 years, ServiceMaster Restore was confronting a surprising issue; there was still consumer confusion about what their service actually provided - the restoration of homes after a disaster such as fire, flooding or mold.

That’s when Marketing Architects took over the role of their TV agency. We were challenged to bring brand clarity to an audience who were already feeling overwhelmed by tragedy.

Service Master

Four words became the bridge to a major milestone. Consumer confusion isn’t solved by lengthy education. It starts with something far simpler: a clear idea distilled into a memorable phrase. Something that gives hope to consumers and inspiration to ServiceMaster Restore technicians.

After developing a wide range of taglines, and running each one through exhaustive audience testing, a clear winner emerged: “From Disaster to Done.” Consumers loved the way it connected with their pain and offered the promise of an easy, complete solution.

Bringing the tagline to life. Consumer research also revealed that victims of home disaster overwhelmingly go online to find help. Armed with that insight and the new tagline, we built a campaign that put consumers directly into that moment of need. Each commercial highlighted a different disaster followed by a quick online search. Type in your disaster and discover ServiceMaster Restore is your solution.

Production has to be perfect. To get the right shots for the campaign, no location was perfect. That's why we built our own from the ground up.

Service Master

Bringing the tagline to life. Consumer research also revealed that victims of home disaster overwhelmingly go online to find help. Armed with that insight and the new tagline, we built a campaign that put consumers directly into that moment of need. Each commercial highlighted a different disaster followed by a quick online search. Type in your disaster and discover ServiceMaster Restore is your solution.

Production has to be perfect. To get the right shots for the campaign, no location was perfect. That’s why we built our own. That's why we built our own from the ground up.

Service Master

Two guys walk into a bar…and walk out with a new franchise. That’s no joke. It’s a true story that highlights the power of 30 seconds of brand clarity. When two guys saw one of the new ServiceMaster Restore commercials on the TV at their local bar, it was all they needed to understand the business…and compelling enough to want to buy into the franchise. ServiceMaster Restore also reported hearing from existing franchisees praising the campaign for the impact to their local markets.

These 30-second TV commercials not only defined the benefits of ServiceMaster Restore to their consumers. They sparked new investor confidence and renewed franchisee loyalty. From disaster to done.

When disaster strikes, consumers know the brand that will give them a hand.

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We’ve seen huge gains from partnering with Marketing Architects. Things that we could have never done on our own. And we haven’t added one single person to our staff to do that.

— Dee Ray, Filters Fast Chief Brand Officer

Filters Fast was looking for a solution. What they discovered was a partner.

As America’s leading online filtration supplier, Filters Fast came to Marketing Architects to help solve two of their biggest challenges. How could they best compete against big box stores as the primary way for consumers to purchase filters? And how could they continue to stand out in a crowded field of online competitors with similar names and colors, all fiercely bidding on keywords to divert traffic to their own sites?

Filters Fast

As America’s leading online filtration supplier, Filters Fast came to Marketing Architects to help solve two of their biggest challenges. How could they best compete against big box stores as the primary way for consumers to purchase filters? And how could they continue to stand out in a crowded field of online competitors with similar names and colors, all fiercely bidding on keywords to divert traffic to their own sites?

Filters Fast

By inviting us to work with their marketing team, Filters Fast opened the door to fresh perspectives.

We shifted their focus from the cost fluctuations of search engine advertising and helped them discover dynamic new ways of communicating their brand through television. Together we identified new opportunities to streamline their customers’ website experience. And we collaboratively worked to provide innovative solutions to optimize conversion.

The impacts of our partnership were almost immediate. They included a dramatic surge in response after each television campaign, a distinct rise in average order value, and a healthy flow of new traffic to Filters Fast Home Delivery Club, exponentially growing their number of loyal customers.

And because the TV creative channeled customers directly to Filters Fast website, it resulted in lowered search costs.

Filters Fast

The impacts of our partnership were almost immediate. They included a dramatic surge in response after each television campaign, a distinct rise in average order value, and a healthy flow of new traffic to Filters Fast Home Delivery Club, exponentially growing their number of loyal customers.

And because the TV creative channeled customers directly to Filters Fast website, it resulted in lowered search costs.

Filters Fast is enjoying significant business growth and has solidified its long-term investment in TV.

Our Work

Love Your Melon

On a mission to warm
heads and hearts.

Play Spot
Touch of Modern

Case Study

How growing the brand
accelerated the business.

Play Spot
nectar

Taking a higher approach.

Play Spot
Bosley

Case Study

Every brand hits a plateau
but it doesn’t mean it has
to stay here.

Play Spot
Coursera

A degree program whose
ads passed the test.

Play Spot
Physicians Mutual

Case Study

100 years of coverage now
poised for 100 more.

Play Spot
Simple Habit

Don’t stress. Decompress.

Play Spot
hurrycane

Case Study

From napkin idea to #1.

Play Spot
Shopkick

Helping shoppers
get their kicks.

Play Spot
Service Master

Case Study

Brand confusion to
brand clarity.

Play Spot
3 Day Blinds

Beauty just got better.

Play Spot
FiltersFast

Case Study

Some fridges chill.
Some chatter.

Play Spot
Hansons

Helping homeowners show
their house some love.

Play Spot
Marketing Architects
Touch of Modern Play Spot

Case Study

Case Study

How growing the brand
accelerated the business.

Learn MoreLearn More
Bosley Play Spot

Case Study

Case Study

Every brand hits a plateau
but it doesn’t mean it
has to stay here.

Learn MoreLearn More
Physicians Mutual Play Spot

Case Study

Case Study

100 years of coverage
now poised for 100 more.

Learn MoreLearn More
hurrycane Play Spot

Case Study

Case Study

From napkin idea to #1.

Learn MoreLearn More
Service Master Play Spot

Case Study

Case Study

Brand confusion to
brand clarity.

Learn MoreLearn More
FiltersFast Play Spot

Case Study

Case Study

Some fridges chill.
Some chatter.

Learn MoreLearn More
Love Your Melon Play Spot

On a mission to warm
heads and hearts.

Watch SpotWatch Spot
nectar Play Spot

Taking a higher approach.

Watch SpotWatch Spot
Coursera Play Spot

A degree program whose
ads passed the test.

Watch SpotWatch Spot
Simple Habit Play Spot

Don’t stress. Decompress.

Watch SpotWatch Spot
Shopkick Play Spot

Helping shoppers get
their kicks.

Watch SpotWatch Spot
3 Day Blinds Play Spot

Beauty just got better.

Watch SpotWatch Spot
Hansons Play Spot

Helping homeowners
show their house
some love.

Watch SpotWatch Spot