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Advertising Blog

Remember when TV advertising was all about gut feelings, big budgets, and hoping viewers...

Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an...

TV agency Marketing Architects and product development incubator Misfits & Machines build...

You're in a New York conference room. Executives pitch creative concepts straight from their...

Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way...

Every day, your customers leave digital breadcrumbs. They visit your website, engage with your...

GOVX launches a national TV campaign to connect military and first responder communities with...

When was TV’s ‘golden age?’

Remember gathering around the TV to watch your favorite show? The anticipation of a season...

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward,...

As marketers, we follow where the consumers go. And right now, we have questions about how...

Your brand's message beams into millions of living rooms, driving new levels of business...

"Performance marketing and brand marketing work hand in hand to help drive a business...

Marketers always look to demonstrate value. The rise of Connected TV has introduced new...

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar...

AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and...

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of...

In many ways, TV has never been better. Time spent with the channel across linear and...

It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies...

Your apparel company just launched its first TV campaign, and new customers driven by TV...

Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on...

TV agency Marketing Architects presents a new way to predict TV creative performance long...

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

Peanut butter and jelly. Movies and popcorn. Road trips with the windows down, music blasting....

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends,...

By the end of this year, more than 68% of the US population will be CTV users according to...

TV agency Marketing Architects introduces capabilities designed to cut costs and improve...

Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180...

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk...

Only 37% of TV advertisers say they’re very confident in their TV measurement. Half say that...

TV advertising agency Marketing Architects finds most TV advertisers are concerned about...

We’ve all been there—that moment when it’s time to recycle your favorite t-shirt that’s seen...

Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively...

Digital estate planning company Trust & Will launches a TV campaign with Marketing...

TV advertising is one of the most powerful marketing channels for business transformation and...

The statement "I know half my advertising is working; I just don't know which half" takes on...

Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to...

TV agency Marketing Architects announces sister agency that’s challenging conventional...

Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US...

You’re preparing to launch a TV campaign. You have an incredible commercial that highlights...

For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad...

While QR codes have been around for almost 30 years, their adoption was rapidly accelerated...

It was 2020. With a global pandemic pushing people toward contactless interactions whenever...

Marketing Architects CEO Angela Voss joins Jenny Rooney, Chief Experience Officer at Adweek,...

CEO Angela Voss joined Alan Hart on Marketing Today, a podcast going behind the scenes with...

Ad-supported viewership on CTV is growing, and so are the opportunities for marketers. Still,...

Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households...

All-Inclusive TV advertising agency Marketing Architects introduces Annika Streaming, the...

TV advertising provides brands massive growth potential, but the channel can be challenging,...

Babcock brings two decades of advertising experience and creative expertise to All-Inclusive...

TV advertising provides opportunities for brand growth beyond what's possible with highly...