Navigating the 2020 Holiday Season

For most brands, anticipation for this year’s holiday shopping season is about more than sharing warmth and cheer. When it comes to preparing holiday sales campaigns, many are finding themse...

Navigating the 2020 Holiday Season

For most brands, anticipation for this year’s holiday shopping season is about more than sharing war...

Why TV Advertising is Ecommerce’s Next Step

Years of ecommerce progress condensed to weeks when retail locations shut their doors this spring. E...

The Ad Battle: YouTube vs Broadcast TV

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....

3 Reasons to Consider TV for Your B2B Brand

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, a...

How to Rebuild Consumer Trust Through TV and Transparency

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...

What Is Addressable TV Advertising – and Is It Right for My Brand?

You’re relaxing at home. The evening’s top prime time drama plays on TV.

Why brands are buzzing about Local TV (and why you shouldn’t trust it)

In a typical year, advertising spend usually winds down during Q3. But 2020 is hardly a typical year...

3 questions every marketer must ask to measure TV performance

Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets. They’re ...

Everyone's Watching TV. Time to Fix the Advertising.

Three moves to keep TV working in a new era. TV viewership is skyrocketing with everyone at home. Mo...

CarParts.com Delivers to America Through Rapid Response TV

E-commerce auto parts retailer launches national TV campaign fast with Marketing Architects.

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