Marketing Architects: TV Advertising Blog

Everyone's Watching TV. Time to Fix the Advertising.

Three moves to keep TV working in a new era. TV viewership is skyrocketing with everyone at home. Mo...

CarParts.com Delivers to America Through Rapid Response TV

E-commerce auto parts retailer launches national TV campaign fast with Marketing Architects.

Nuts.com Responds to Demand for Delivery with National TV Advertising

Pantry brand develops and launches TV campaign in one week by partnering with Marketing Architects.

Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS

After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can ...

Webinar: 5 ways to cut insights costs with artificial intelligence

Brian Cruikshank, our SVP of Business Development, recently joined Frank Buckler, the Founder & CEO ...

On-Demand Webinar: Leaning into TV during the time of COVID-19

Our VP of Analytics, Matt Hultgren, was a recent guest on TVSquared's podcast, "Real Talk with TVSqu...

Quick Chronicles— Stories from Rapid Response TV: Bosley

When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair Restorati...

COVID-19 calls for rapid pretesting of your TV creative

Even in the best of times, putting the wrong message on TV can have significant impact to your brand...

Quick Chronicles— Stories from Rapid Response TV: Filters Fast

COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are taking no...

Social distancing behaviors and habits: What business leaders need to know

COVID-19 is an unprecedented global crisis that has developed with incredible speed and scale. Our s...

An optimist's guide to advertising during COVID-19

We've all seen the COVID-19 headlines. Most are scary. Some are hopeful. What we know for certain is...

And, you were part of the solution.

As of March 20, 2020, all of us have responded in a significant manner to COVID-19. Stories are begi...

"I'd like to thank Television"

At the recent 77th Annual Golden Globe Awards, Ellen DeGeneres received the Carol Burnett Award, hon...

How to successfully attract political-year ad dollars

Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.

If your next “big move” in your marketing strategy is hyper-targeting, you need a bigger move.

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

Why Mike Bloomberg will win the 'Toilet Bowl'

First things first. Due to all the potential marketing issues around the upcoming game, I will be re...

The changing role of the CFO - and new skills for the job

Steve Jobs. Richard Branson. Jeff Bezos. We’ve witnessed decades of star Chief Executive Officers wh...

TV ad spending will have declined again in 2019. Is your sky falling?

We’ve all seen the headlines: total TV ad spending will have dropped another 3% in 2019 from $71 bil...

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Conversion 101: solving a common, costly problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew...

Chuck's Wednesday Wisdom: data analysis collaboration

Are your data analysis techniques restricting your growth? And could a solution be found within the ...

More people watch TV ads with their ears than eyes.

Originally published by MediaPost.

Love Your Melon brand launches national TV ad campaign

Love Your Melon Brand Launches National TV Ad Campaign

Marketing Architects expands capabilities with key new hires

TV ad agency brings in top talent to support new business missions

I hate "brand" ... Yeah, I said it.

Hate brand?? What does that mean?? Before you get all huffy and puffy, let me explain.

Marin Suska returns to Marketing Architects in VP of Client Growth role

Suska brings her digital marketing and business strategy expertise to Marketing Architects’ Client G...

Shopkick launches television advertising campaign with Minneapolis-based agency Marketing Architects

MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national televis...

The most expensive thing about producing a TV commercial is producing the WRONG TV commercial.

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...

It's not Google's fault they arbitrage your marketing results

Originally published by Adweek. It's time to make search a priority for the C-suite. If you search ...

Simple Habit partners with Marketing Architects for debut into national television

5-minute meditation app for busy people launches its first national TV campaign.

The supreme secret to TV advertising success: move from KPIs to KMIs.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

TV advertising agency Marketing Architects hires Ron Blevins as VP of Media

Blevins brings experience and expertise to expand Marketing Architects’ media platform

Touch of Modern TV campaign helps direct-to-consumer company reach major milestone

Touch of Modern TV Campaign Helps Direct-to-Consumer Company Reach Major Milestone VAB National Comm...

Matt Hultgren talks navigating changing world of TV analytics

Original Publication: Martech Tell us about your role and the team/technology you handle at Marketin...

Touch of Modern launches TV campaign

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

9 ways you're wasting your TV budget

U.S. brands will spend approximately $70 billion on broadcast advertising this year, with TV compris...

All attribution is wrong (but do it anyway!)

Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...

Chuck's Wednesday Wisdom: 2018 wrap-up

A lot has happened in the Marketing world in 2018.... Hear what our CEO thinks the largest trends we...

Brand + performance marketing: better together.

Socks and shoes. Cookies and milk. Movies and popcorn. Some things just work better in pairs. For co...

How ESP can improve your TV campaign

Agencies and corporations no longer build brands—consumers do. Anyone who doubts this need only spen...

Chuck's Wednesday Wisdom: what marketers can learn from investors

What can Marketing leaders learn from the sharpest minds in investing? Watch this edition of Chuck's...

The online-offline tug of war

Don't let an online-offline tug-of-war impede your marketing effectiveness.

Omnichannel marketing = more loyalty

Brands must break down online and offline silos to meet consumer expectations.

Boost marketing with storytelling

For memorability and emotional connections, nothing beats a good story.

Who's influencing your customers?

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

Shaking up generational stereotypes

3x more millennials are watching TV compared to YouTube.

What category disruptors can teach your brand?

Three strategies to catapult your growth at any stage

Remnant isn't what I thought it was

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always l...

This President's Day, get the most from your Benjamins

When does a holiday advertising blitz make sense for your brand?

Meet Annika: AI TV media buying

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

Big wins with small budgets on game day

With performance-based TV advertising, even modest budgets can score big results.

Is TV advertising dead?

Despite years of dire predictions, TV advertising continues to outperform other media.

Customer experience (CX) takes center stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

6 digital tools that will transform direct-to-consumer brands

Straight talk to help the CMO make smart tech choices and invest wisely. Technology’s role in the ma...

How your CMO can beat the odds

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

Chuck's Wednesday Wisdom: right vs. left brain marketing

We make decisions with the right side of our brain. It's also our emotional side. So, in a marketing...

Reality check: TV by the numbers

As marketers, we’re wary of marketing messages. As each new player in the media game enters the cour...

Engaging millennials with TV advertising

We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...

How AI chatbots are changing TV advertising

Robots aren’t here for your job – they are here to make you better at your job. That’s the conclusio...

A love story: direct response + mobile

Once, long ago, there was a highly effective marketing method that consistently delivered—it was cal...

Meet Abbot. The future of TV conversion.

We know that when direct response marketing (DRM) integrates with digital engagement it gives a lift...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...

Manufacturing 101: 3 rules for all the right moves

First of all, congratulations for making it to the manufacturing phase! That means you already got e...

What is programmatic TV and will you like it?

In the ever-changing world of digital marketing, television has transformed leaps and bounds. Until ...

Entrepreneurs: how to say goodbye to your product

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most entreprene...

8 ways to do retail right

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your busine...

Amazon: a business owner’s friend or foe?

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

7 ways to tell your product’s ready to scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America You’ve created an am...

The omnichannel marketing series: overview

Before you make another major business decision for 2016, there’s something you should know.

Why it matters that grandma's shopping online

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s shopping o...

How to test your way to the top

Most marketers have a love-hate relationship with creative testing. You love it because you can lear...

The omnichannel marketing series: avoid single transactions

Want to sink your teeth into a delicious example of omni-channel marketing in action?

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and...

The omnichannel marketing series: channel splintering

Are all of your marketing channels working in concert to captivate prospects and seamlessly turn the...

The omnichannel marketing series: don't reinvent the wheel

Imagine the perfect day, walking in your customer’s shoes. They open the morning paper and your ad c...

What your marketing plan can learn from your fridge

Everyone who’s ever had a communal refrigerator at their workplace knows the woes that go along with...

Meet the Minneapolis shop behind the HurryCane

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the No. 1 s...

Marketing Architects creates #1 cane brand, then sells it off

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America. Drive...

Media fascinated with ad agency-turned-product developer

It’s not often you find a performance marketing ad agency that knows how to market a product AND con...

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research...

The HurryCane blog series: from napkin to #1 selling cane in America

Check out Marketing Architects' HurryCane blog series, where we share incredible product developmen...

How to declare war on your ad agency

Do you find yourself avoiding your ad agency’s calls because you’re tired of another combative conv...

Online marketing not working? Try this.

It’s happening to you. And the longer you wait, the quicker you’ll lose ground.

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