Marketing Architects: TV Advertising Blog

Matt Hultgren Talks Navigating Changing World of TV Analytics

Original Publication: Martech Tell us about your role and the team/technology you handle at Marketin...

Touch of Modern Launches TV Campaign

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

9 Ways You're Wasting Your TV Budget

U.S. brands will spend approximately $70 billion on broadcast advertising this year, with TV compris...

All Attribution is Wrong (But do it anyway!)

Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...

Big Wins with Small Budgets on Game Day

With performance-based TV advertising, even modest budgets can score big results.

Brand + Performance Marketing: Better Together.

Socks and shoes. Cookies and milk. Movies and popcorn. Some things just work better in pairs. For co...

How ESP Can Improve Your TV Campaign

Agencies and corporations no longer build brands—consumers do. Anyone who doubts this need only spen...

The Online-Offline Tug of War

Don't let an online-offline tug-of-war impede your marketing effectiveness.

Omnichannel Marketing = More Loyalty

Brands must break down online and offline silos to meet consumer expectations.

Boost Marketing With Storytelling

For memorability and emotional connections, nothing beats a good story.

Who's Influencing Your Customers?

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

Shaking Up Generational Stereotypes

3x more millennials are watching TV compared to YouTube.

What Category Disruptors Can Teach Your Brand?

Three strategies to catapult your growth at any stage

This President's Day, Get the Most From Your Benjamins.

When does a holiday advertising blitz make sense for your brand?

Meet Annika: AI TV Media Buying

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

Is TV Advertising Dead?

Despite years of dire predictions, TV advertising continues to outperform other media.

Customer Experience (CX) Takes Center Stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

6 Digital Tools That Will Transform Direct-to-Consumer Brands

Straight talk to help the CMO make smart tech choices and invest wisely. Technology’s role in the ma...

How Your CMO Can Beat the Odds

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

Reality Check: TV By the Numbers

As marketers, we’re wary of marketing messages. As each new player in the media game enters the cour...

Engaging Millennials with TV Advertising

We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...

How AI Chatbots Are Changing TV Advertising

Robots aren’t here for your job – they are here to make you better at your job. That’s the conclusio...

A Love Story: Direct Response + Mobile

Once, long ago, there was a highly effective marketing method that consistently delivered—it was cal...

Meet Abbot. The Future of TV Conversion.

We know that when direct response marketing (DRM) integrates with digital engagement it gives a lift...

6 Marketing Lies DME Companies Shouldn’t Believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...

Manufacturing 101: 3 Rules for All The Right Moves

First of all, congratulations for making it to the manufacturing phase! That means you already got e...

What is Programmatic TV and Will You Like It?

In the ever-changing world of digital marketing, television has transformed leaps and bounds. Until ...

Entrepreneurs: How to Say Goodbye to Your Product

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most entreprene...

8 Ways to Do Retail Right

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your busine...

Amazon: A Business Owner’s Friend or Foe?

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

7 Ways to Tell Your Product’s Ready to Scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America You’ve created an am...

The Omnichannel Marketing Series: Overview

Before you make another major business decision for 2016, there’s something you should know.

Why It Matters That Grandma’s Shopping Online

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s shopping o...

How to Test Your Way to the Top

Most marketers have a love-hate relationship with creative testing. You love it because you can lear...

The Omnichannel Marketing Series: Avoid Single Transactions

Want to sink your teeth into a delicious example of omni-channel marketing in action?

How to Name a No. 1 Brand

What do all champion brand names have in common? They’re memorable, they make you feel something and...

The Omnichannel Marketing Series: Channel Splintering

Are all of your marketing channels working in concert to captivate prospects and seamlessly turn the...

The Omnichannel Marketing Series: Don't Reinvent the Wheel

Imagine the perfect day, walking in your customer’s shoes. They open the morning paper and your ad c...

What Your Marketing Plan Can Learn From Your Fridge

Everyone who’s ever had a communal refrigerator at their workplace knows the woes that go along with...

Meet the Minneapolis Shop Behind the HurryCane

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the No. 1 s...

Marketing Architects Creates #1 Cane Brand, Then Sells It Off

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America. Drive...

Media Fascinated with Ad Agency-Turned-Product Developer

It’s not often you find a performance marketing ad agency that knows how to market a product AND con...

Why Your Business Plan Should Fit on a Napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research...

The HurryCane Blog Series: From Napkin to #1 Selling Cane in America

Check out Marketing Architects' HurryCane blog series, where we share incredible product developmen...

How to Declare War on Your Ad Agency

Do you find yourself avoiding your ad agency’s calls because you’re tired of another combative conv...

Online Marketing Not Working? Try This.

It’s happening to you. And the longer you wait, the quicker you’ll lose ground.

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Transformation starts here.

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