Marketing Architects: TV Advertising Blog

Navigating the 2020 Holiday Season

For most brands, anticipation for this year’s holiday shopping season is about more than sharing war...

Years of ecommerce progress condensed to weeks when retail locations shut their doors this spring. E...

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, a...

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...

You’re relaxing at home. The evening’s top prime time drama plays on TV.

In a typical year, advertising spend usually winds down during Q3. But 2020 is hardly a typical year...

Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets. They’re ...

Three moves to keep TV working in a new era. TV viewership is skyrocketing with everyone at home. Mo...

E-commerce auto parts retailer launches national TV campaign fast with Marketing Architects.

All posts Next