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Once upon a time ...

Posted by Rob DeMars on 4/19/18 9:12 AM

For memorability and emotional connections, nothing beats a good story.

The Great Influencer

Posted by Angela Voss & Catherine Dettloff on 4/4/18 8:34 AM

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

Shaking up generational stereotypes

Posted by Katie Scheetz on 3/21/18 8:37 AM

3x more millennials are watching TV compared to YouTube.

What category disruptors can teach your brand

Posted by Chuck Hengel on 3/5/18 8:17 AM

Three strategies to catapult your growth at any stage

Welcome to Presidents' Day. Cue the commercials.

Posted by Marketing Architects Editorial Team on 2/19/18 8:17 AM

When does a holiday advertising blitz make sense for your brand?

Meet Annika® the future of TV media buying

Posted by Catherine Dettloff on 2/13/18 8:16 AM

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportunities.

Make your mark in television—without the super-sized pricetag

Posted by Angela Voss on 1/30/18 8:02 AM

With accountable brand TV advertising, even modest budgets can score big results.

Is TV dead? Hold that shovel!

Posted by Catherine Dettloff on 1/25/18 7:56 AM

Despite years of dire predictions, TV advertising continues to outperform other media.

Customer experience (CX) takes center stage

Posted by Chuck Hengel on 12/19/17 7:35 AM

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sustainable business value.

Six digital tools that will transform direct-to-consumer brands

Posted by Chuck Hengel on 12/12/17 8:21 AM

Straight talk to help the CMO make smart tech choices and invest wisely.

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