Marketing Architects Blog

Matt Hultgren Talks Navigating Changing World of TV Analytics

TV Attribution

Touch of Modern Launches TV Campaign

Creative Strategy News

9 Ways You're Wasting Your TV Budget

Business Strategy

All Attribution is Wrong (But do it anyway!)

TV Attribution

Big Wins with Small Budgets on Game Day

TV Media Buying

Brand + Performance Marketing: Better Together.

Creative Strategy

How ESP Can Improve Your TV Campaign

Creative Strategy

The Online-Offline Tug of War

Business Strategy

Omnichannel Marketing = More Loyalty

Omnichannel Marketing

Boost Marketing With Storytelling

Creative Strategy

Who's Influencing Your Customers?

Business Strategy

Shaking Up Generational Stereotypes

Business Strategy

What Category Disruptors Can Teach Your Brand?

Business Strategy

This President's Day, Get the Most From Your Benjamins.

TV Media Buying

Meet Annika®: AI TV Media Buying

TV Media Buying

Is TV Advertising Dead?

Business Strategy

Customer Experience (CX) Takes Center Stage

Business Strategy

6 Digital Tools That Will Transform Direct-to-Consumer Brands

Conversion Tech

How Your CMO Can Beat the Odds

Business Strategy

Reality Check: TV By the Numbers

TV Media Buying

Engaging Millennials with TV Advertising

Conversion Tech

How AI Chatbots Are Changing TV Advertising

Conversion Tech

A Love Story: Direct Response + Mobile

Conversion Tech

Meet Abbot. The Future of TV Conversion.

Conversion Tech
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