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Advertising Blog

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TV advertising done right can make a huge difference to the success of your business. TV...

Some marketers are turning to digital advertising to complement evolving print efforts. Or...

It’s time to get your message out in a big way.

72% of consumers say external pressures are affecting their lives more now than in the past....

Frustrated by slowing sales and conflicting digital results, performance marketers are...

After 15 years at All-Inclusive TV advertising agency Marketing Architects, former Chief...

Before the internet, response to TV commercials was measured based on call volume. Today,...

As any marketer who’s run streaming television campaigns knows, using IP addresses are still a...

What is CTV Advertising A Connected TV, or CTV, is any internet-connected TV. CTV allows...

There is a common belief that a mass-reach channel like TV advertising only effectively drives...

Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing...

Sometimes, it’s easy to question TV’s value as a marketing channel when thinking about the...

Increasingly, everyday life moves online. And marketers move along with it, placing emphasis...

Ad budgets can be the first thing cut when economic uncertainty hits. However, over half of...

When you need advice on something important, who do you seek out? It’s probably someone you...

It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing...

National electronics retailer launches a TV campaign with Marketing Architects.

Marketing Architects adds hyperlocal targeting capabilities to enhance streaming TV campaigns...

Most performance-driven brands designate far less than half their marketing budget to...

Jump brings a track record of innovation plus brand marketing expertise to All-Inclusive TV...

Data is the most powerful tool available to marketers today, and there’s never been more of...

What is Linear TV? Linear TV refers to all traditional broadcast TV, including cable and...

Retail marketers today have more priorities than ever.

What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?

New privacy rules have changed how marketers reach and learn about customers. During this...

Home and garden brand launches a national TV campaign with Marketing Architects.

Doyle brings nearly 20 years of account management and strategy expertise to All-Inclusive TV...

Marketing changes rapidly. And the mountains of content explaining these changes? Well, they...

Hagan brings decades of award-winning creative experience to All-Inclusive TV advertising...

All-Inclusive TV advertising agency launches new conversion services to enhance campaign...

MINNEAPOLIS, MN—December 27th, 2021—SmartAsset, an online destination for financial advice and...

Online furniture retailer launches a national campaign with Marketing Architects highlighting...

Alternative investments fintech launches a national TV campaign with Marketing Architects.

Friction is everywhere.

Top-rated weather app and site WeatherBug has provided quality hyperlocal weather data to its...

Streaming TV is an emerging marketplace. Which means it's complicated.

Streaming TV is taking off. Media headlines have closely followed the growing popularity of...

When it comes to marketing, do what works.

In today’s digital-centric media landscape, TV advertising is often pushed to the side as...

Marketing today is more closely tied to business growth than ever before. Businesses demand a...

All-Inclusive TV advertising leader improves media buying efficiencies through an automated...

Not every business should advertise on TV, but several types tend to overlook the channel in...

Let’s not sugarcoat it: measuring TV advertising performance is tough. As much as we may wish...

What if I told you there is a marketing channel that’s revolutionizing advertising as we know...

As much as the recent media attention and expanding legislation may imply otherwise, data...

Welcome to 2021. We're planning a year better than the last, starting with the trends we're...

Accounting and payroll software company partners with Marketing Architects for national...

With hindsight, our 2020 vision could’ve been better, but we did get some things right. In...

No advertiser hopes to overlook customers. No brand wants to misidentify their audience. So...

Full-service destination for photo, video and electronics went from concept to on-air in one...

It’s been a whirlwind year for TV.

For most brands, anticipation for this year’s holiday shopping season is about more than...

Years of ecommerce progress condensed to weeks when retail locations shut their doors this...

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly...

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive,...

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their...

You’re relaxing at home. The evening’s top prime time drama plays on TV.

Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets....

TV viewership is skyrocketing with everyone at home. More eyes are glued to cable news and TVs...

Ecommerce auto parts retailer launches national TV campaign fast with Marketing Architects.

Pantry brand develops and launches TV campaign in one week by partnering with Marketing...

After weeks of high-speed business challenges and change due to COVID-19, there is one trend...

VP of Analytics Matt Hultgren, was a recent guest on TVSquared's podcast, "Real Talk with...

When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair...

Even in the best of times, putting the wrong message on TV can have significant impact to your...

COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are...

COVID-19 is an unprecedented global crisis that has developed with incredible speed and scale....

As of March 20, 2020, all of us have responded in a significant manner to COVID-19. Stories...

Consumers might be tiring of political advertisements, but the data shows there’s no end in...

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute...

First things first. Due to all the potential marketing issues around the upcoming game, I will...

Steve Jobs. Richard Branson. Jeff Bezos. We’ve witnessed decades of star Chief Executive...

We’ve all seen the headlines: total TV ad spending will have dropped another 3% in 2019 from...

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable...

We define Conversion as the process of turning a prospect into a customer. You probably...

Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social...

Minneapolis-based apparel brand dedicated to supporting the fight against pediatric cancer...

Hate brand?? What does that mean?? Before you get all huffy and puffy, let me explain.

MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national...

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a...

It's time to make search a priority for the C-suite. If you search for the phrase “the...

5-minute meditation app for busy people launches its first national TV campaign.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof...

Blevins brings experience and expertise to expand Marketing Architects’ media platform

VAB National Commercial Showcases Marketing Architects Ecommerce Client

Tell us about your role and the team/technology you handle at Marketing Architects. I lead...

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

Complicated. Expensive. Unreliable. Frustrating.As Head of the analytics department here at...

Socks and shoes. Cookies and milk. Movies and popcorn. Some things just work better in pairs....

Agencies and corporations no longer build brands—consumers do. Anyone who doubts this need...

Brands must break down online and offline silos to meet consumer expectations.

For memorability and emotional connections, nothing beats a good story.

More than all other media combined, TV can build a lasting—and profitable—romance with...

3x more millennials are watching TV compared to YouTube.

Remember the last time you used a map? Asked the neighbor to check on your house while you’re...

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was...

When does a holiday advertising blitz make sense for your brand?

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable...

With performance-based TV advertising, even modest budgets can score big results.

Despite years of dire predictions, TV advertising continues to outperform other media.

Embracing the broader, more strategic role of Chief Journey Officer helps marketers...

Straight talk to help the CMO make smart tech choices and invest wisely.Technology’s role in...

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and...

As marketers, we’re wary of marketing messages. As each new player in the media game enters...

We know what can happen when a company tries to market to millennials and misses the mark....

Robots aren’t here for your job – they are here to make you better at your job. That’s the...

Once, long ago, there was a highly effective marketing method that consistently delivered—it...

We know that when direct response marketing (DRM) integrates with digital engagement it gives...

Whether or not you have a role in the durable medical equipment (DME) industry, the question...

First of all, congratulations for making it to the manufacturing phase! That means you already...

In the ever-changing world of digital marketing, television has been transformed by leaps and...

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most...

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your...

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in AmericaYou’ve created...

Before you make another major business decision for 2016, there’s something you should know.

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s...

Most marketers have a love-hate relationship with creative testing. You love it because you...

Want to sink your teeth into a delicious example of omni-channel marketing in action?

What do all champion brand names have in common? They’re memorable, they make you feel...

Are all of your marketing channels working in concert to captivate prospects and seamlessly...

Imagine the perfect day, walking in your customer’s shoes. They open the morning paper and...

Everyone who’s ever had a communal refrigerator at their workplace knows the woes that go...

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the...

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America....

It’s not often you find a performance marketing ad agency that knows how to market a product...

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer...

Check out Marketing Architects' HurryCane blog series, where we share incredible product...

Do you find yourself avoiding your ad agency’s calls because you’re tired of another...

It’s happening to you. And the longer you wait, the quicker you’ll lose ground.