YOUR FUTURE CUSTOMERS AWAIT.
LET’S REACH THEM TOGETHER.

Our strategy services include everything needed to make TV work. That means:

• First-party data analysis, trend tracking, and social listening
• Brand studies, competitive reviews, and visioning brainstorms
• Behavioral and attitudinal research to identify the audiences that matter most
• Campaign messaging built on consumer motivation studies and copytesting
• Strategy and innovation planning built around your team’s needs

The best marketing is grounded in data, not assumptions.

Strategy helps you figure out who you’re talking to, what you should say, and where your money’s going to make the biggest impact.

Without it, you’re just guessing, and TV’s too expensive to get it wrong.

If your brand is fuzzy, your TV will be too. We work with you to define:

• What your brand stands for
• How you’re different from competitors
• Why your target customer should care

Everything else builds from there, including your audience, messaging, creative, and media plan.

At Marketing Architects, we combine first-party data, syndicated research from tools like MRI and Kantar, and real-world signals to see how your competitors show up. .

We break down their media strategies, messaging, creative, and spend to find the gaps they’ve left behind. That means mapping how they talk to the audience, which emotions they lean on, and what’s actually working.

All to find the whitespace where your brand can show up highly relevant and impossible to ignore.

Pretty much every TV targeting option that makes sense. Across linear and streaming TV, that includes:

• Demographic targeting based on gender, income, and education.
• Third-party behavioral targeting tied to viewer habits, preferences, and platform usage.
• Contextual targeting based on content genre, daypart, and programs.
• Geographic targeting down to market, DMA, or zip code.
• Retargeting to reengage viewers who’ve seen your ads or visited your site.
• Custom first-party segments built from your CRM data or customer profiles.
• Lookalike targeting to find new audiences that resemble your best customers.
• Smart Targeting™ to find high-performing streaming audiences without paying extra fees.

But the goal isn’t more targeting options. It’s finding the options that'll let you reach the right audience as efficiently as possible and hit campaign goals without inflating costs.

Most CTV targeting chases people. Smart Targeting chases patterns.

Instead of paying premiums for third-party audience segments, Smart Targeting uses machine learning to analyze performance data like audience behavior, context, and viewing habits.

All that feeds into our media-buying AI, Annika®, which identifies when, where, and what your highest-value customers actually watch. Without the targeting fees.

We start by learning what your audience actually cares about. What motivates action? What gets tuned out? And what feels instantly familiar versus painfully generic?

Then strategists and copywriters partner to pretest divergent concepts. Research, validation, and iteration. If it doesn’t hold up, it doesn’t ship.

So when your ad hits the screen, it’s a message built to cut through the noise and stick.

Any brand that’s serious about using TV to grow. But we know that strategy isn’t a one-size-fits-all, so we tailor our services to what you need.

If you already have strong positioning and an experienced brand team, we’ll translate that work into TV that performs. If you're looking to reach new audiences, we’ll identify areas of opportunity.

Different starting points. Same goal: launching TV with the highest chance of success.