Media Ai²

If you can navigate the maze of complexity, you’ll find a world of opportunity.

Media is a mess. There we said it. The rise of omnichannel has created big opportunities for brands, but it’s also brought even bigger complexities. These days, finding the best media efficiencies is no longer humanly possible.

That’s why we invested millions to create Annika®, our comprehensive buying and optimization platform. Rooted in advanced artificial intelligence, she supports a team of seasoned media experts to place your media at the best time for the best value.

And she does even more. She identifies the most profitable intersections between your company and your audience, monitors performance and automatically rotates creative to maximize impact. Best of all, she gets more intelligent with every buy.

Capabilities

Media Sources. National cable. Local cable. National broadcast. Local broadcast. Syndication. Satellite. Advanced TV.

Research Tools. Nielsen. Kantar. iSpot. AdSphere. SQAD.

Operations. Daily spot detection and verification through Nielsen Sigma. Spot encoding and delivery via ExtremeReach.

Optimization. Daily optimization of budget and performance. 1st and 3rd party data integrations.

Planning Tools. Launch plans. Media briefs. Media landscape and competitive summaries. Reach-frequency analysis.