/nav-logo-desktop.webp "Marketing Architects"){kind=logo}
POWERED BY ANNIKA
ACCESS INSANE MEDIA
EFFICIENCY
ACROSS LINEAR
AND STREAMING TV.
Media buying and optimization to reach your audience wherever they watch.
Media Buying
Profitably reach your audience across the entire TV landscape including national and local linear TV and Connected TV. Best of all, unlock an exclusive rate class.
Media Placement
Efficient buys across linear and streaming.
Media Strategy
Your business goals are our top priority.
Spot Trafficking and Broadcast Verification
Daily spot detection plus spot encoding and delivery.
Our partnerships deliver high-profile TV access.
Optimization
It's not enough to launch an insanely efficient campaign. Make sure performance only improves with continual learning.
Campaign Learnings
Daily budget and performance optimization.
Planning Tools
Launch plans, media briefs and competitive summaries.
TECH FEATURE
Annika®
Most agencies white label their media buying platform. Not us. We built our media buying AI, Annika, from the ground up to give advertisers a massive advantage on TV.
Learn MoreHunt hidden value.
While others chase the same spots, Annika analyzes billions of data points to find missed opportunities. The result is premium inventory priced for performance.
Target smarter.
Armed with proprietary data and custom solutions, Annika pinpoints your ideal audience across linear and streaming TV.
Improve constantly.
Annika gets smarter with every buy. And our team continually verifies her decisions and forges new opportunities with networks and publishers.
TECH FEATURE
Annika®
Most agencies white label their media buying platform. Not us. We built our media buying AI, Annika, from the ground up to give advertisers a massive advantage on TV.
Learn MoreHunt hidden value.
While others chase the same spots, Annika analyzes billions of data points to find missed opportunities. The result is premium inventory priced for performance.
Target smarter.
Armed with proprietary data and custom solutions, Annika pinpoints your ideal audience across linear and streaming TV.
Improve constantly.
Annika gets smarter with every buy. And our team continually verifies her decisions and forges new opportunities with networks and publishers.
Mike Vannucci, President
"Deep expertise in linear and CTV. Industry-leading CPMs with performance-driven targeting."
Frequently asked questions
Marketing Architects handles national and local TV media buying across linear and streaming. Planning, forecasting, placement, trafficking, and daily optimization are all powered by our media-buying AI, Annika®.
Since we’re 100% focused on creating the best possible TV campaigns, we don’t buy digital, social, or online video. However, we will help adapt TV creative for other channels and happily connect you with trusted digital partners if desired.
Annika® is our unfair advantage.
Unlike agencies that white-label third-party DSPs, our media-buying AI, Annika, was built in-house to find the most efficient media opportunities across linear and streaming TV.
She analyzes performance, rates, inventory, and audience data, then makes thousands of optimizations to place your media where it’ll drive the results you want. Think of her as your own obsessively optimizing buyer who never sleeps.
You bet. Annika® is an intelligent, adaptive system, continuously learning from expansive datasets to refine her media buying strategies. Independent experts have verified that she operates in advanced areas of AI and machine learning, including complex learning and reasoning. Most importantly, she’s proven. Annika's bought media for Marketing Architects’ clients for more than five years. And she gets smarter with every buy.
We don’t buy junk. Annika® won’t let us.
Annika connects thousands of linear and streaming properties to uncover high-value placements on the same premium networks and publishers everyone wants, just at better rates. Performance is the filter. Brand safety and audience fit are table stakes.
Low-quality, low-impact media never makes it past the system.
Annika® evaluates performance across networks, dayparts, audiences, and creative in real time. When something works, she scales it. When it doesn’t, she cuts it—fast.
Thousands of optimizations happen every week, keeping the best placements in rotation and eliminating waste.
We see linear and CTV as complementary, not competing.
Linear TV is still the fastest way to create demand at scale. Big reach. Strong efficiency. Bold visibility. CTV brings precision by targeting tighter audiences, layering in behavior, and capturing intent once demand exists.
Used together, they’re more powerful than either alone.
Software doesn’t understand every aspect of your brand, but people can’t process markets at machine speed.
Annika® handles the heavy lifting: scanning inventory, modeling outcomes, and optimizing buys in real time. Our media strategists negotiate unique deals, apply judgment, and make sure every decision ladders up to supporting bigger business goals.
Media resources
