Unlock the Power of TV for Your Business
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising—and why it absolutely matters.
Meet the author
Chuck Hengel, Founder & Executive Chairman at Marketing Architects
Over Marketing Architects’ 25-year history, Chuck has watched TV accomplish a lot for clients. And he’s seen the Marketing Architects team turn out world-class work while gaining keen insights into successfully driving business growth. The natural next step, then, was to write a book sharing these insights. After all, talking TV is Chuck’s favorite pastime—well, after bass fishing.
What People Are Saying
—Gary B. Cohen, Managing Partner, CO2 Partners, and best-selling author of Just Ask Leadership: Why Great Managers Always Ask the Right Questions
—Jay Steven Levin, Principal, WinThinking
—David Horowitz, Founder & CEO, Touchdown Ventures
—Colleen Szot, member of the Direct Response Hall of Fame
Who is this book for?
Marketers. Business leaders. Anyone interested in the advertising industry, TV, or pursuing meaningful business growth.
What is All-Inclusive TV about?
TV. The advertising industry. Modern marketing challenges. The book starts by exploring TV’s place in a digital-centric world before addressing principles for success on TV. Each chapter also includes stories from Marketing Architects’ history.
Should my brand be on TV?
We’d love to help you find out! Take our TV Readiness quiz or connect with one of our experts.