We're a full-service TV agency
agency model to help brands
drive profitable growth.
We're so done with the
has always been done.
We build to
From media buying to creative to analytics, we developed custom tech solutions to get more from every campaign.
We invest in
You invest in media. We cover everything else needed for success on TV. Because true partners put skin in the game.
Revenue is our top
We combine direct response roots with brand strategy expertise to drive the growth metrics you care about most.
Access an expert
team of data nerds
Our brand strategists, creatives, and data scientists all love numbers. And accountable results.
We built AI hard-coded
to give you a
massive media advantage.
Reach potential customers through premium media. While meeting performance goals.
Most agencies white label their media buying platform. Not us. We imagined a system designed to reach more customers, more efficiently. So we built our own AI, Annika, with the ability to identify value across linear and streaming TV.
Annika evaluates your custom audience and performance criteria, sets it against market trends and historical data, then calculates which media buys will drive the best ROI. The result? Your campaign reaches peak efficiency.
We are the only agency
into our clients.
You invest in media. We invest in you.
You only pay for your media buys. We cover everything needed to make the most of those buys, from creative production to analytics validation. But we don't pay for these services out of the kindness of our hearts.
TV advertising is complex, and every element matters. We invest to help clients win more. And this way, we're truly accountable for the results we drive.
You invest in:
We invest in:
We're data nerds,
and we're proud of it.
What happens when a statistician starts an advertising agency?
Data is integrated into every piece of your TV campaign, from extensive audience research informing your target to in-depth attribution on metrics that matter. Because at our core, we're data scientists and engineers. And we love letting results speak for themselves.
25 years and counting
We're privately held, with
25 years of sustained growth.
Leadership that sticks
Our leadership's tenure is more
than twice the industry average.
A growing success
We doubled the size of our team
during the last two years.
One for the record books
We set new revenue records in 2022,
for ourselves and clients.
We love data so much, we're using it to introduce our team.
of employees have a dog and will share pet photos unprompted.
of employees play an instrument, including guitar, oboe and violin.
of employees live outside our original home state of Minnesota.
of employees say their favorite TV genre is drama. 23% prefer comedies.
Success. Leveled up.
—Rob Spurrell, Bosley CEO
—Melissa Crawford, Physicians Mutual CMO
—Houman Akhavan, CarParts.com CMO
—Jeff Braverman, Nuts.com CEO
How it works
We are a fully custom solution. Work with us to launch
TV in the way that matches your
Let's discuss whether TV advertising is the growth-driver your business needs.
We know we're not right for everyone. We'll work with you to identify real growth opportunities with TV. And we'll be honest if the timing isn't right.
We decide together what services you need, now and later.
Do you already have a commercial? Or in-house analytics? We're here as an extension of your team. Invest in media, and we'll bridge any gaps at no added cost. Together, we'll gather the tools needed to build a successful campaign.
Plan and Launch
We forecast TV test scenarios to predict results before you spend a dime.
Based on your goals, Annika will predict your campaign's outcomes, and our team will draft a launch plan. Finally, we'll analyze performance and prepare to scale.
Rethink TV advertising
TV advertising so revolutionary it required its own book.Explore the book
Explore research-backed plans for growth.Explore the podcast
Proven marketing strategies delivered directly to your inbox.Explore the newsletter
Let's build TV into your
We only do what we're the best in the world at. That happens to be TV advertising.
We're committed to being a true growth partner, drafting the blueprints for an approach to TV that catapults your business to new levels. And since we invest in your campaign, our success is tied to yours.
We're ready to drive revenue for your business on TV. Will you join us?