When the goal is rapid growth, the first stop is strategy. That’s why we deep dive into each partner’s business, becoming experts in their product, audience and competition. Then we tailor a direct response campaign strategy that seamlessly leverages our cutting-edge capabilities.
Once we have a plan designed to ignite response and drive sales, we unleash the synchronized hounds (if the hounds were named Creative, Media, Conversion and Analytics) and then the real fun begins.
In the fight to win the consumer’s heart, the message is the ultimate weapon in direct response marketing. The ideas must ignite emotions and connect with the mind. They have to be unrelenting, unapologetic attention grabbers. In short, it’s where the playground meets the battleground.
That’s why every concept, whether radio or TV, builds on 20 years of aggressive real-world testing. We never rely on focus groups or surveys to tell us how the world might react. Instead, we find out how the world will react. And then we get it to react to your product using our meticulously crafted national direct response radio and TV advertising network.
We watch as your custom radio and TV direct response ads ignite curiosity and spur American commuters and multi-screen users to connect with your business ASAP. We then carefully analyze how it happened, share the results and do it again.
So how do you get your product in front of the eyes and ears of your most profitable customers in radio and TV? The harsh reality is that even today’s remnant advertising rates won’t make the P&Ls work for most entrepreneurs.
That’s why we spent the last decade building unique relationships with the country’s leading radio and TV networks to galvanize a proprietary “sub-remnant” rate class. The result? An unparalleled media platform that allows you to test small, test quickly, then scale huge.
Remember the brainiacs in high school who didn’t know how to date, but did know how to build a supercomputer out of a car battery and microwave? Well, they grew up and we hired them.
Our Analytics team formulates highly insightful direct response media strategies with a laser focus on your profitability. To boost their brainpower’s horsepower even more, we created the most comprehensive database of media intersections in the industry. Called Analyze to Maximize™, it gives our Analytics team an unfair advantage in building media plans that outperform industry standards time and time again.
Imagine a call center that swallows call spikes without breaking a sweat. One that can test new ideas on the fly, replicate your best agent, yet doesn't add a single dime in expense. We imagined it too. Then we called it Voce.
This exclusive call-handling solution rapidly deploys highly persuasive IVR technology that rivals the conversion rates of the best live agents. Upsells, cross sells, credit card capture…it can do almost anything a real person can do. With the exception of being late to work or asking for a raise, or…well…you get the idea.
SEO. SEM. RSS. CTR. ROR. These little abbreviations are big players to any robust DR advertising campaign. Ever wonder how your newest radio commercial is impacting your web traffic? Or how to make your website rise to the top of your customer’s online search? Not only will we help you understand the new disciplines of things like search, multi-channel attribution and quality scores, we’ll leverage them to create rapid profitability online.
Thinking of just sticking to traditional broadcast to run your DR marketing campaign? LOL.
What does all this seamless integration mean for you? Faster testing and learning for your direct response campaigns. Smaller investments to find bigger wins. Going from zero to profitability at the speed of light. In short, rapid growth at a rapid pace.
"Marketing Architects brings great structure and expertise to the overall process of broadcast production and analytics. Their decision to proactively provide services that increase performance, such as creative development and telecom solutions, sets them apart."