The Marketing Architects

Ep 11 - The Untapped Value of B2B Brand

The top 100 B2B brands across the globe are worth a staggering $2 trillion collectively. But they have $1 trillion in untapped brand potential. Talk about missed opportunity, right?

Ep 10 - How to Target Your Audience on Mass Marketing Channels

Reaching large audiences is powerful. But they still need to be the right large audiences. Because even the biggest brands can't afford to skip targeting. Even on mass-reach marketing channels like TV, radio and print.

Ep 9 - How Airbnb Used Brand Awareness to Drive Profitability

Airbnb is the only public VC-backed company founded in the US in the last 15 years that is meaningfully profitable. How did they do it? They dramatically changed their approach to marketing.

Ep 8 - Brand Awareness – Is it Overrated or Effective Marketing?

Brand is far more measurable today than even five years ago. So why are we still questioning brand’s value? Maybe becauseit’s tough to know exactly how to grow brand—and defend its importance to the business.

Ep 7 - Behavioral Advertising – How Does Targeting Really Work?

Behavioral targeting has undeniably changed marketing and advertising, fueling the online advertising industry’s growth to $540 billion globally. But what’s the real impact... for marketers and for consumers?

Ep 6 - What Do Marketers Need to Know About a TikTok Ban?

TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the app by the end of 2023. So what happens if the app is banned?

Ep 5 - How Will AI Reshape Marketing?

Marketing might just be the category of work most impacted by artificial intelligence in 2023. So how should marketers be thinking about using the technology in their daily work?

Ep 4 - How to Measure Upper Funnel Marketing Channels

There are more than 130 marketing metrics. But how many really determine marketing effectiveness? Especially for brand-building channels?

Ep 3 - Advertising During a Recession

The economy can be confusing. How marketers should respond to economic change can be equally difficult to navigate.

Ep 2 - Narrow Targeting vs Broad Reach Marketing

How do you balance broad reach and highly targeted marketing efforts?

Ep 1 - The Danger of Digital Marketing Dependence

As a marketer, what is the danger of relying too heavily on digital advertising?