Constructing Marketing Success

The Marketing Architects

About

Introducing a research-first podcast that builds revenue, not condos. ... Read more

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

Featured Episode

Featured Episode

About

Introducing a research-first podcast that builds revenue, not condos. ... Read more

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

All Episodes

The Marketing Architects

Ep 11 - The Untapped Value of B2B Brand

The top 100 B2B brands across the globe are worth a staggering $2 trillion collectively. But they have $1 trillion in untapped brand potential. Talk about missed opportunity, right?

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The Marketing Architects

Ep 10 - How to Target Your Audience on Mass Marketing Channels

Reaching large audiences is powerful. But they still need to be the right large audiences. Because even the biggest brands can't afford to skip targeting. Even on mass-reach marketing channels like TV, radio and print.

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The Marketing Architects

Ep 9 - How Airbnb Used Brand Awareness to Drive Profitability

Airbnb is the only public VC-backed company founded in the US in the last 15 years that is meaningfully profitable. How did they do it? They dramatically changed their approach to marketing.

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The Marketing Architects

Ep 8 - Brand Awareness – Is it Overrated or Effective Marketing?

Brand is far more measurable today than even five years ago. So why are we still questioning brand’s value? Maybe becauseit’s tough to know exactly how to grow brand—and defend its importance to the business.

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The Marketing Architects

Ep 7 - Behavioral Advertising – How Does Targeting Really Work?

Behavioral targeting has undeniably changed marketing and advertising, fueling the online advertising industry’s growth to $540 billion globally. But what’s the real impact... for marketers and for consumers?

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The Marketing Architects

Ep 6 - What Do Marketers Need to Know About a TikTok Ban?

TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the app by the end of 2023. So what happens if the app is banned?

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The Marketing Architects

Ep 5 - How Will AI Reshape Marketing?

Marketing might just be the category of work most impacted by artificial intelligence in 2023. So how should marketers be thinking about using the technology in their daily work?

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The Marketing Architects

Ep 4 - How to Measure Upper Funnel Marketing Channels

There are more than 130 marketing metrics. But how many really determine marketing effectiveness? Especially for brand-building channels?

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The Marketing Architects

Ep 3 - Advertising During a Recession

The economy can be confusing. How marketers should respond to economic change can be equally difficult to navigate.

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The Marketing Architects

Ep 2 - Narrow Targeting vs Broad Reach Marketing

How do you balance broad reach and highly targeted marketing efforts?

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The Marketing Architects

Ep 1 - The Danger of Digital Marketing Dependence

As a marketer, what is the danger of relying too heavily on digital advertising?

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