Episode 1

The Danger of Digital Marketing Dependence

As a marketer, what is the danger of relying too heavily on digital advertising?

Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The Marketing Architects. Too many businesses are facing the consequences of an over-reliance on digital advertising, from ad fraud to limited growth potential. Hear how brands like Airbnb have side-stepped these digital downsides and the importance of having a balanced marketing mix that embraces both digital and traditional channels.

Topics Covered

• [00:00] Introducing The Marketing Architects

• [03:25] How Airbnb found success with traditional marketing channels

• [07:55] The risks of digital advertising

• [11:22] How brands achieve consistent growth

• [13:54] How traditional channels build memory and trust

• [16:32] The importance of both traditional and digital marketing channels

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