Episode 1
The Danger of Digital Marketing Dependence
As a marketer, what is the danger of relying too heavily on digital advertising?
Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The Marketing Architects. Too many businesses are facing the consequences of an over-reliance on digital advertising, from ad fraud to limited growth potential. Hear how brands like Airbnb have side-stepped these digital downsides and the importance of having a balanced marketing mix that embraces both digital and traditional channels.
Topics Covered
• [00:00] Introducing The Marketing Architects
• [03:25] How Airbnb found success with traditional marketing channels
• [07:55] The risks of digital advertising
• [11:22] How brands achieve consistent growth
• [13:54] How traditional channels build memory and trust
• [16:32] The importance of both traditional and digital marketing channels
Today's Hosts
![Elena Hengel image](/images/PodcastHost-ElenaHengel.png)
Elena Hengel
Director of Marketing
![Angela Voss image](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
![Rob DeMars image](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Creative Officer
Episode 1
The Danger of Digital Marketing Dependence
As a marketer, what is the danger of relying too heavily on digital advertising?
![The Danger of Digital Marketing Dependence The Danger of Digital Marketing Dependence](/images/podcast-TMA-coverart.png)
Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The Marketing Architects. Too many businesses are facing the consequences of an over-reliance on digital advertising, from ad fraud to limited growth potential. Hear how brands like Airbnb have side-stepped these digital downsides and the importance of having a balanced marketing mix that embraces both digital and traditional channels.
Topics Covered
• [00:00] Introducing The Marketing Architects
• [03:25] How Airbnb found success with traditional marketing channels
• [07:55] The risks of digital advertising
• [11:22] How brands achieve consistent growth
• [13:54] How traditional channels build memory and trust
• [16:32] The importance of both traditional and digital marketing channels
Today's Hosts
![](/images/PodcastHost-ElenaHengel.png)
Elena Hengel
Director of Marketing
![](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
![](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Creative Officer
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