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COVERED BY ALL-INCLUSIVE TV
SAY YES TO CRAFTING REMARKABLE WORK THAT WORKS REMARKABLY.
Creative development, pretesting, and production plus conversion tech for winning commercials.
Creative Development
Emotional storytelling and performance go hand-in-hand when you explore compelling concepts grounded in consumer research.
Award-winning talent
Master copywriters, art directors, designers, producers and editors—at your service.
Storyboarding
Draft the foundations of your commercial’s story with moving storyboards called animatics.
Creative Pretesting
Brands are built by customers, so make your message count with market research, consumer motivation studies and copytesting.
Brand-Focused
Attitudinal and behavioral consumer research.
Results-Driven
Win hearts and minds with a message proven to resonate.
TECH FEATURE
ScriptSooth™
Know how your commercial will perform before it’s even produced with a script pretesting platform proven to pick winning concepts.
Learn More
Dale Sperling, CMO
“Marketing Architects' in-house creative team, which perfectly meshed with ours, not only showcased their expertise but also their genuine enthusiasm for their work, making them an invaluable extension of our team.”
Production
Bring your brand to life with creative you’re proud to share. Through directing, casting, shooting, editing, and post-production, your brand’s story stays at the center of our work.
Directing, Casting and Shooting
National talent crafts your commercial from concept to reality.
Post-Production
Polish your spot until it’s positively shining.
Conversion Tech
After all the time, money and talent getting people to respond to your commercial, anything short of fantastic conversion is painful. Access a $50 million arsenal of tech designed to scale your success.
Abbot
Custom landing pages and chatbot scripts to boost performance.
Vocé
Drive conversations that convert with an autonomous response system.
QR Codes
Let consumers respond how they want with a QR code call-to-action.
Frequently asked questions
We do all of it, all at no cost to you. Marketing Architects offers full-service creative for TV and CTV, including strategy, concepting, scripting, production, editing, and even asset versioning for different formats.
Both emotion and action require relevance. That’s why every spot starts with a real human problem, not a clever line or a brand adjective. We dig into what your audience cares about, what they’re tired of, and what will move them to act.
Then we test. Refine. And make sure it works in the real world, not just in a conference room.
TV creative pretesting predicts how well an ad will perform before it airs.
Marketing Architects uses ScriptSooth, our proprietary tool powered by AI and validated by years of campaign data, to evaluate scripts’ real-world impact.
It kills weak ideas fast. Protects the good ones. And ensures only the strongest scripts make it to production, saving time and maximizing ROI.
Shootless is a faster, more flexible way to make TV creative without a traditional shoot. Using AI tools, motion design, stock footage, voiceover, and existing brand assets, we build compelling, on-brand spots that are optimized to drive response.
It’s smart, strategic creative made to move fast, without sacrificing quality or results. Ideal when timelines are tight, you needed to be on TV yesterday, or you want to test new messaging.
It's not enough for your TV creative to capture attention.
Every spot should be built to convert interest into action using clear messaging, emotional pull, and CTAs that match how the user wants to respond, whether that’s by scanning a QR code, responding to a text, or visiting a landing page.
Behind the scenes, our proprietary conversion tools reduce friction in the customer journey.
We’re not territorial. Marketing Architects' creative team can test what you already have, sharpen it for TV, or take production off your plate entirely. We plug in where it makes sense and stay out of the way where it doesn’t.
Whatever the level of service you’d like, there are zero costs attached.
Creative resources
