Creative ESP - Emotive Solutions Platform Creative ESP - Emotive Solutions Platform

Pre-Tested, World-Class Creative… on Us.

Your brand’s greatest expense? Producing the wrong commercial.

Traditionally, companies spend millions on a TV commercial and THEN find out it doesn’t work. But what if you knew whether it would work BEFORE a cent of production money was spent? And what if all the money spent was ours – not yours?

Your brand’s greatest expense? Producing the wrong commercial.

Traditionally, companies spend millions on a TV commercial and THEN find out it doesn’t work. But what if you knew whether it would work BEFORE a cent of production money was spent? And what if all the money spent was ours – not yours?

We show you how your commercial will perform before it’s produced.

Creative ESP combines art and science, allowing our award-winning creative team to read your audience’s emotions and craft a message that speaks to them directly. The result? Before your commercial is produced, it will be pre-tested by a suite of predictive tools and carefully optimized to drive maximum revenue and brand growth.

We cover 100% of your creative costs.

Yep, you read that correctly. It’s just as pricey as you’d expect to develop, pre-test, and produce your campaign, but we cover that cost – not you. Our faith in your brand and our predictive tools are what gives us the confidence to do this.

We cover 100% of your creative costs.

Yep, you read that correctly. It’s just as pricey as you’d expect to develop, pre-test, and produce your campaign, but we cover that cost – not you. Our faith in your brand and our predictive tools are what gives us the confidence to do this.

Here’s what we provide:

1: Brand Development

Brand Development

Account planning. Positioning. Message clarification.

2: Brand Exploration

Brand Exploration

Ideation. Emotional discovery. Behavioral psychology. Consumer research.

3: Concept development

Concept development

Storyboarding. Copywriting. Taglines. Music scoring. Audio mnemonics.

4: Optimization

Optimization

Brand recall benchmarking. Animatics. Sales activation alignment.

5: Commercial Production

Commercial Production

Directing. Casting. Shooting. Editing. Post-production.

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Explore our four platforms.

Media Ai2
Creative ESP
Conversion ROI Analytics DNA