Episode 34

Planning a Merry Holiday Shopping Season

This summer, consumers dug into their wallets to attend concerts, watch movies in theaters, and enjoy sporting events in person. But as economic concerns grow, can the summer’s spending keep up for retailers’ crucial holiday sales season?

This week, Elena, Angela, and Rob are joined by Strategy Director Kyle Lewis to discuss the trends retailers can expect during the holiday shopping season and how they can cultivate positive experiences to support sales going into 2024. Starting with the fact that the real holiday shopping season began months ago.

Topics Covered

• [01:30] Economic predictions for the holidays

• [03:30] Recapping last year’s holiday shopping trends

• [06:00] Consumer intent is high for spending this year

• [09:30] The shopping season started earlier than ever

• [19:00] The importance of simplifying customer experiences

• [21:30] How Marketing Architects sold a child’s toy during the holidays

Resources:

2023 CNN Business Article

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