Episode 34
Planning a Merry Holiday Shopping Season
This summer, consumers dug into their wallets to attend concerts, watch movies in theaters, and enjoy sporting events in person. But as economic concerns grow, can the summer’s spending keep up for retailers’ crucial holiday sales season?
This week, Elena, Angela, and Rob are joined by Strategy Director Kyle Lewis to discuss the trends retailers can expect during the holiday shopping season and how they can cultivate positive experiences to support sales going into 2024. Starting with the fact that the real holiday shopping season began months ago.
Topics Covered
• [01:30] Economic predictions for the holidays
• [03:30] Recapping last year’s holiday shopping trends
• [06:00] Consumer intent is high for spending this year
• [09:30] The shopping season started earlier than ever
• [19:00] The importance of simplifying customer experiences
• [21:30] How Marketing Architects sold a child’s toy during the holidays
Resources:
2023 CNN Business Article
Today's Hosts
![Elena Hengel image](/images/PodcastHost-ElenaHengel.png)
Elena Hengel
VP of Marketing
![Rob DeMars image](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Product Architect
![Angela Voss image](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
![Kyle Lewis image](/images/PodcastHost-KyleLewis.png)
Kyle Lewis
Strategy Director
Episode 34
Planning a Merry Holiday Shopping Season
This summer, consumers dug into their wallets to attend concerts, watch movies in theaters, and enjoy sporting events in person. But as economic concerns grow, can the summer’s spending keep up for retailers’ crucial holiday sales season?
![Planning a Merry Holiday Shopping Season Planning a Merry Holiday Shopping Season](/images/podcast-TMA-coverart.png)
This week, Elena, Angela, and Rob are joined by Strategy Director Kyle Lewis to discuss the trends retailers can expect during the holiday shopping season and how they can cultivate positive experiences to support sales going into 2024. Starting with the fact that the real holiday shopping season began months ago.
Topics Covered
• [01:30] Economic predictions for the holidays
• [03:30] Recapping last year’s holiday shopping trends
• [06:00] Consumer intent is high for spending this year
• [09:30] The shopping season started earlier than ever
• [19:00] The importance of simplifying customer experiences
• [21:30] How Marketing Architects sold a child’s toy during the holidays
Resources:
2023 CNN Business Article
Today's Hosts
![](/images/PodcastHost-ElenaHengel.png)
Elena Hengel
VP of Marketing
![](/images/PodcastHost-RobDemars.png)
Rob DeMars
Chief Product Architect
![](/images/PodcastHost-AngelaVoss.png)
Angela Voss
CEO
![](/images/PodcastHost-KyleLewis.png)
Kyle Lewis
Strategy Director
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