Episode 6

What Do Marketers Need to Know About a TikTok Ban?

TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the app by the end of 2023. So what happens if the app is banned?

In this episode, we’re reviewing everything from the earliest rumors of a ban to the latest court hearings. Elena, Angela, and Rob delve intothe discussion around banning TikTok, what it means for marketers, and why even the threat of a ban has implications for data privacy onsocial platforms ranging from Facebook to Snapchat. They wrap up the conversation with advice for how marketers can shield theircampaigns from volatility and unpredictability while acknowledging the growing attention on protecting consumer data. to evolve.

Topics Covered

• [01:15] The timeline of events around the TikTok ban

• [4:30] TikTok as an example of social media intersecting with politics

• [6:30] How the potential ban impacts marketers

• [9:25] Data privacy concerns on social platforms

• [14:00] How consumer sentiment around data privacy is changing

• [16:30] The importance of diversifying your marketing mix

Resources:

2023 The Drum Article

2023 The Drum Article

2020 MarketingWeek Article

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