Episode 76

The Future of Search Marketing

95% of iOS users opt out of ad tracking. A judge ruled Google acted illegally to maintain its search monopoly. And the company backtracked on plans to eliminate third-party cookies... A lot is happening in the world of search.

This week, Elena, Angela, and Rob explore the changing landscape of search marketing. They discuss Google's evolving role, the effectiveness of targeting strategies, and how AI chatbots are reshaping search behavior. Learn how to prepare your brand for a future where consumers increasingly bypass traditional search engines in this week’s episode.

Topics Covered

• [0:47] Google's decision on third-party cookies

• [4:45] Targeting effectiveness: first-party data vs third-party cookies

• [11:00] Impact of the recent antitrust ruling against Google

• [14:47] The state of paid search advertising

• [20:23] How AI chatbots are changing search behavior

• [22:01] Strategies to prepare for the future of search

Resources:

2023 New York Times Article

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