Episode 24

How to Speak Marketing to the C-Suite with John Wojcik

Nearly half of marketers believe senior stakeholders focus too much on ROI. Because while it’s the top metric the C-Suite cares about, ROI alone doesn’t show marketing’s full impact.

Proving marketing’s value to the business isn’t a new challenge. But it is a persistent one. This week, Elena and Angela are joined by John Wojcik, VP New Business and Solution Development at Brother USA and former CMO at The Zebra, to discuss strategies marketers can use to communicate the value of their work to larger business goals and growth.

Topics Covered

• [02:00] The top marketing metrics senior stakeholders care about

• [04:30] Balancing brand and performance initiatives

• [06:00] How the size and scale of a company affect marketing goals

• [09:30] Advice for pitching leadership on brand efforts like TV advertising

• [16:30] Connecting marketing to a brand’s growth strategy

• [19:00] The importance of relationships for communicating marketing goals

Resources:

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2023 MarketingWeek Article

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