Building Brands and Driving Sales

TV Advertising Blueprints

About

Is TV dead? What should I expect from a national TV campaign? Isn’t digital easier? ... Read more

TV Advertising Blueprints is a podcast dedicated to answering all your questions about TV advertising while providing insights, strategies and tactics to make sure your TV investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.

Join us as we speak with marketing experts to lay out winning plans for success on TV.

Apply to join us on the show.

Featured Episode

Featured Episode

About

Is TV dead? What should I expect from a national TV campaign? Isn’t digital easier? ... Read more

TV Advertising Blueprints is a podcast dedicated to answering all your questions about TV advertising while providing insights, strategies and tactics to make sure your TV investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.

Join us as we speak with marketing experts to lay out winning plans for success on TV.

Apply to join us on the show.

All Episodes

TV advertising blueprints

Ep 1 - Is TV Dead?

TV is very much alive. It offers business-transforming opportunities for performance marketers.

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TV advertising blueprints

Ep 2 - Is Digital Our Destiny?

Digital isn’t perfect. But pairing digital with TV can boost the benefits of both channels.

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TV advertising blueprints

Ep 3 - Which Decisions Drive Big Results?

Don’t expect small moves to drive game-changing growth. A big move is necessary for real change—a move like TV.

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TV advertising blueprints

Ep 4 - What Makes a Strong Strategy?

Learn how the right strategy can optimize your messaging, positioning, and target audience to maximize your campaign’s success. 

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TV advertising blueprints

Ep 5 - Does Award-Winning Creative Actually Win?

Understanding the consumer is more important than winning awards—and is better for the bottom line.

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TV advertising blueprints

Ep 6 - Is Media a Mess?

The media marketplace is a complicated, fragmented mess. That’s why we rely on artificial intelligence and automation to navigate the chaos. 

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TV advertising blueprints

Ep 7 - Are Advertisers in Control?

Actually, the consumer is in charge. Tailor campaigns to your audience to maximize ROI and get readable results.

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TV advertising blueprints

Ep 8 - Does Data Tell the Truth?

Data is easily twisted. Learn how to use multiple measurement models to fully understand TV’s impact. 

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