Family-owned Nuts.com has sold premium nuts, fruits and snacks for generations. They understand quality produce and how to roast nuts to perfection. They also know how to navigate a crisis, having adapted repeatedly since being founded in 1929. More than 90 years later, they faced a new crisis—a global pandemic.

A bold growth move in the face of uncertainty.

Nuts.com decided to think outside of the box. What if they launched a TV campaign for the first time in company history to remind housebound consumers they could order fresh pantry products from the comfort of their couch? There was just one catch—they needed to get on air fast. They asked if we could do it. We said, “Why not?”

Grade-A results.

Two months later, national aided brand awareness had risen more than 150%. Plus, media analysis identified an untapped customer base representing countless new opportunities. By the end of 2020, new customers had increased over 100% year-over-year, setting a company growth record. The resilient retailer had stepped into their next stage of growth—one they’re continuing to drive through TV.