Navigating the 2020 Holiday Season

For most brands, anticipation for this year’s holiday shopping season is about more than sharing warmth and cheer. When it comes to preparing holiday sales campaigns, many are finding themse...

If your next “big move” in your marketing strategy is hyper-targeting, you need a bigger move.

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

Why Mike Bloomberg will win the 'Toilet Bowl'

First things first. Due to all the potential marketing issues around the upcoming game, I will be re...

The changing role of the CFO - and new skills for the job

Steve Jobs. Richard Branson. Jeff Bezos. We’ve witnessed decades of star Chief Executive Officers wh...

TV ad spending will have declined again in 2019. Is your sky falling?

We’ve all seen the headlines: total TV ad spending will have dropped another 3% in 2019 from $71 bil...

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Conversion 101: solving a common, costly problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew...

Chuck's Wednesday Wisdom: data analysis collaboration

Are your data analysis techniques restricting your growth? And could a solution be found within the ...

More people watch TV ads with their ears than eyes.

Originally published by MediaPost. 

Love Your Melon brand launches national TV ad campaign

Love Your Melon Brand Launches National TV Ad Campaign

I hate "brand" ... Yeah, I said it.

Hate brand?? What does that mean?? Before you get all huffy and puffy, let me explain.

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