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Advertising Blog

Explore our favorite insights on TV advertising.

Programmatic TV Advertising: What is it and How Does It Work?
Programmatic TV Advertising: What is it and How Does It Work?

In the ever-changing world of digital marketing, television has been transformed by leaps and...
Entrepreneurs: how to say goodbye to your product
Entrepreneurs: how to say goodbye to your product

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most...
8 ways to do retail right
8 ways to do retail right

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your...
Amazon: a business owner’s friend or foe?
Amazon: a business owner’s friend or foe?

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

7 ways to tell your product’s ready to scale
7 ways to tell your product’s ready to scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in AmericaYou’ve created...
Why it matters that grandma's shopping online
Why it matters that grandma's shopping online

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s...
How to test your way to the top
How to test your way to the top

Most marketers have a love-hate relationship with creative testing. You love it because you...
How to name a no. 1 brand
How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel...
Meet the Minneapolis shop behind the HurryCane
Meet the Minneapolis shop behind the HurryCane

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the...
Marketing Architects creates #1 cane brand, then sells it off
Marketing Architects creates #1 cane brand, then sells it off

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America....
Media fascinated with ad agency-turned-product developer
Media fascinated with ad agency-turned-product developer

It’s not often you find a performance marketing ad agency that knows how to market a product...
Why your business plan should fit on a napkin
Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer...
How to declare war on your ad agency
How to declare war on your ad agency

Your TV advertising agency calls. You ignore it. The last few conversations felt more like...

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