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Advertising Blog

Explore our favorite insights on TV advertising.

Shaking up generational stereotypes
Shaking up generational stereotypes

3x more millennials are watching TV compared to YouTube.

What category disruptors can teach your brand?
What category disruptors can teach your brand?

Remember the last time you used a map? Asked the neighbor to check on your house while you’re...
Remnant isn't what I thought it was
Remnant isn't what I thought it was

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was...
This President's Day, get the most from your Benjamins
This President's Day, get the most from your Benjamins

When does a holiday advertising blitz make sense for your brand?

Meet Annika: AI TV media buying
Meet Annika: AI TV media buying

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable...
Is TV advertising dead?
Is TV advertising dead?

Despite years of dire predictions, TV advertising continues to outperform other media.

Customer experience (CX) takes center stage
Customer experience (CX) takes center stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers...
6 digital tools that will transform direct-to-consumer brands
6 digital tools that will transform direct-to-consumer brands

Straight talk to help the CMO make smart tech choices and invest wisely.Technology’s role in...
How your CMO can beat the odds
How your CMO can beat the odds

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and...
Engaging millennials with TV advertising
Engaging millennials with TV advertising

We know what can happen when a company tries to market to millennials and misses the mark....
How AI chatbots are changing TV advertising
How AI chatbots are changing TV advertising

Robots aren’t here for your job – they are here to make you better at your job. That’s the...
A love story: direct response + mobile
A love story: direct response + mobile

Once, long ago, there was a highly effective marketing method that consistently delivered—it...
Meet Abbot. The future of TV conversion.
Meet Abbot. The future of TV conversion.

We know that when direct response marketing (DRM) integrates with digital engagement it gives...
6 marketing lies DME companies shouldn’t believe
6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question...
Programmatic TV Advertising: What is it and How Does It Work?
Programmatic TV Advertising: What is it and How Does It Work?

In the ever-changing world of digital marketing, television has been transformed by leaps and...
Entrepreneurs: how to say goodbye to your product
Entrepreneurs: how to say goodbye to your product

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most...
8 ways to do retail right
8 ways to do retail right

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your...
Amazon: a business owner’s friend or foe?
Amazon: a business owner’s friend or foe?

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

7 ways to tell your product’s ready to scale
7 ways to tell your product’s ready to scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in AmericaYou’ve created...
Why it matters that grandma's shopping online
Why it matters that grandma's shopping online

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s...
How to test your way to the top
How to test your way to the top

Most marketers have a love-hate relationship with creative testing. You love it because you...
How to name a no. 1 brand
How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel...
Meet the Minneapolis shop behind the HurryCane
Meet the Minneapolis shop behind the HurryCane

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the...
Marketing Architects creates #1 cane brand, then sells it off
Marketing Architects creates #1 cane brand, then sells it off

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America....
Media fascinated with ad agency-turned-product developer
Media fascinated with ad agency-turned-product developer

It’s not often you find a performance marketing ad agency that knows how to market a product...
Why your business plan should fit on a napkin
Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer...
How to declare war on your ad agency
How to declare war on your ad agency

Your TV advertising agency calls. You ignore it. The last few conversations felt more like...

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