3 Reasons to Consider TV for Your B2B Brand

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, and impractical for a brand appealing primarily to business leaders and decision-makers, TV...
All Posts

Meet the Minneapolis shop behind the HurryCane

Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the No. 1 selling cane in America. The sale (made official on Aug. 25) includes a partnership with the original owners of the cane, Marketing Architects. Our team will continue to market HurryCane and help Drive with other potential medical product marketing efforts. 

The Sept. 8 Advertising Age article features the story behind how HurryCane was conceptualized:

“The genesis of the HurryCane came after a bunch of ideas and contemplations that struck simultaneously. Mr. Hengel's mother-in-law, for instance, wanted to know why products for seniors were drab and gray, while another friend wondered why there weren't more products to help her parents who were aging at home. Around the same time, he read an article that cited falls as the top public health problem for seniors, then also noted the dearth of innovation in the cane category, and suddenly Marketing Architects began collaborating with its product-development sibling ZOOMWORKS on the project.”

Go to the Ad Age article to read more about Marketing Architects and the HurryCane sale.

Rob DeMars
Rob DeMars
Chief Creative Officer

Stay in the loop - get our content delivered to your inbox

Related Posts

Media fascinated with ad agency-turned-product developer

It’s not often you find a performance marketing ad agency that knows how to market a product AND conceptu...

Marketing Architects creates #1 cane brand, then sells it off

Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America. Drive Medi...

The HurryCane blog series: from napkin to #1 selling cane in America

Check out Marketing Architects' HurryCane blog series, where we  share incredible product development ins...