What do all champion brand names have in common? They’re memorable, they make you feel something and you own it. Simple, right? Well, that’s the thing. If you’ve ever sat down and scribbled out some names, chances are you’ve run into a few roadblocks. It sounds boring. The URL is already taken. There’s no product association.
You are going to face these problems. Marketing Architects did. But it didn’t stop us from creating the most famous cane brand in history, the HurryCane. Even if you don’t have a team of 60+ linguists in more than 40 different countries to help you pick out the perfect brand name—ahem, Lexicon—here are a few key guidelines we followed to create the category-busting HurryCane.
So how does HurryCane measure up?
Marketing Architects’ unique approach to product naming gave HurryCane the highest unaided recall of any cane brand on the market. But industry stats aside, you know you made it when Jay Leno talks about it on The Tonight Show!
The chart above is based on an unaided recall study by Millward Brown. The HurryCane was the No. 1 cane that came to mind, totaling 71 percent of responses.
Do you already have a No. 1 brand name? Or do you have an amazing product that could use a name do-over? Either way it’s time to call Marketing Architects. We can help you bring the Next Big Thing to TV using over 20 years of performance marketing experience. Let’s talk today!
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