Part 1 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America
What do all champion brand names have in common? They’re memorable, they make you feel something and you own it. Simple, right? Well, that’s the thing. If you’ve ever sat down and scribbled out some names, chances are you’ve run into a few roadblocks. It sounds boring. The URL is already taken. There’s no product association.
You are going to face these problems. Marketing Architects did. But it didn’t stop us from creating the most famous cane brand in history, the HurryCane. Even if you don’t have a team of 60+ linguists in more than 40 different countries to help you pick out the perfect brand name—ahem, Lexicon—here are a few key guidelines we followed to create the category-busting HurryCane.
So how does HurryCane measure up?
Marketing Architects’ unique approach to product naming gave HurryCane the highest unaided recall of any cane brand on the market. But industry stats aside, you know you made it when Jay Leno talks about it on The Tonight Show!
The chart above is based on an unaided recall study by Millward Brown. The HurryCane was the No. 1 cane that came to mind, totaling 71 percent of responses.
Do you already have a No. 1 brand name? Or do you have an amazing product that could use a name do-over? Either way it’s time to call Marketing Architects. We can help you bring the Next Big Thing to market using nearly 20 years of direct response marketing experience. Let’s talk today!
Read more in our series about how Marketing Architects created the No. 1 selling walking cane in America:
Part 2 – How to Test Your Way to the Top
Subscribe to our blog to receive future posts related to product development and direct response marketing.
Schedule a Conversation
ROI. ASAP. Marketing Architects is the only direct response agency that bets on your growth.
Give us a call at 952-449-2827 or fill out the form below and we'll get in touch with you shortly.