Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America
You’ve created an amazing product and brand name, found powerful product messaging through creative testing and identified how to effectively connect with your target audiences via specific media channels. Okay, so you’ve got the direct-to-consumer sales down. Now what?
At this point, a lot of business owners decide that it’s time to take the next big step: scale. Before Marketing Architects made the leap with HurryCane (the No. 1 selling cane in America), we took into consideration seven very important questions:
Read more in our series about how Marketing Architects created the No. 1 selling walking cane in America:
Part 1 – How to Name a No. 1 Brand
Part 2 – How to Test Your Way to the Top
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