/MA-logo2x.webp "Marketing Architects"){kind=small}
![share on FaceBook](https://www.facebook.com/sharer/sharer.php?u=https://www.marketingarchitects.com/blog/doubling-down-on-first-party-data&title=Webinar: Doubling Down on First-Party Data with TV&picture=https://514871.fs1.hubspotusercontent-na1.net/hubfs/514871/2022-05_eMarketer%20Webinar_Blog.jpg&description=<p style="font-size: 18px;">New privacy rules have changed how marketers reach and learn about customers.</p>
<p style="font-size: 18px;">During this <span style="color: #3574e3;"><a href="https://www.insiderintelligence.com/" rel="noopener" target="_blank" style="color: #3574e3; text-decoration: underline;">eMarketer Tech-Talk Webinar</a></span>, Chief Client Officer Angela Voss and VP of Analytics Matt Hultgren share how <span style="font-weight: normal;">first-party data sourced from TV advertising</span> provides an opportunity to understand your audience better while optimizing campaigns. Learn:</p>
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Webinar: Doubling Down on First-Party Data with TV
New privacy rules have changed how marketers reach and learn about customers.
During this eMarketer Tech-Talk Webinar, Chief Client Officer Angela Voss and VP of Analytics Matt Hultgren share how first-party data sourced from TV advertising provides an opportunity to understand your audience better while optimizing campaigns. Learn:
- Why TV-driven customers are a high-value audience
- Ways to capture data from your linear and streaming TV campaigns
- Best practices from brands that improved performance by applying first-party data insights