Webinar: Doubling Down on First-Party Data with TV

New privacy rules have changed how marketers reach and learn about customers.

During this eMarketer Tech-Talk Webinar, Chief Client Officer Angela Voss and VP of Analytics Matt Hultgren share how first-party data sourced from TV advertising provides an opportunity to understand your audience better while optimizing campaigns. Learn:

  1. Why TV-driven customers are a high-value audience

  2. Ways to capture data from your linear and streaming TV campaigns

  3. Best practices from brands that improved performance by applying first-party data insights