The Top 11 Marketing Podcasts for CMOs in 2023
Ready to discover a world of marketing knowledge and inspiration?
74% of podcast listeners say they tune in to their favorite shows to learn new things. And for marketers, podcasts are the ultimate tool to tap into sources for creative inspiration, solid marketing principles, and lessons from others’ experiences.
But with countless marketing podcasts out there, finding quality content can be daunting. Where do you even start to uncover content that’s worth the time it takes to consume?
That’s why we’ve handpicked just eleven of our favorite shows covering everything from B2B marketing to creative innovation to business news. The consistent theme? All these podcasts work hard to provide listeners with truly valuable information in every episode.
So, what are you waiting for? Dive in and start listening!
Host Jon Evans takes you behind the scenes to what CMOs are really thinking. Listen in to hear some of the most successful marketers today discuss how to create truly impactful advertising, build brands that stand out, and not be afraid to challenge the status quo.
Favorite episode: How Not to Plan. In a conversation based on their well-known book, Les Binet and Sarah Carter talk about everything from marketing effectiveness to thinking long-term to accurately measuring success.
Marketing Over Coffee
Hosted by John Wall and Christopher Penn, this weekly podcast covers a range of marketing topics, from SEO and email marketing to podcasting and analytics. The short, 20-minute episodes are an ideal option for a busy marketer looking for quick lessons on classic and new marketing approaches.
Favorite episode: Angela Voss on All-Inclusive TV. (Of course, we had to choose this one!) Marketing Architects CEO Angela Voss chats TV advertising, the importance of storytelling in marketing, and how to develop creative that drives brand and sales activation.
The Marketing Book Podcast
If (like us) you’re fighting to keep up with the rapidly changing marketing world, this is the podcast for you. Former Madison Avenue ad man Douglas Burdett chats with authors of the latest marketing and sales books, giving you the biggest takeaways of each book in around an hour.
Favorite episode: Marketing Artificial Intelligence by Paul Roetzer. This episode is the perfect starter resource for marketers wanting to learn more about implementing AI in their work. (This episode is so informative, it may even tempt you to read the book!)
The Copyblogger Podcast
A top pick for content marketers, The Copyblogger Podcast shares crucial insights about effective communication across newsletters, social media, podcasts and more. Plus, get the latest trends within the creator economy, affiliate marketing, and community-building.
Behind the Numbers
This show from Insider Intelligence is all about breaking down the trends impacting our lives as marketers and consumers. With short 20-minute episodes on everything from digital media to retail, they’re perfect for anyone looking for a daily dose of business news.
Favorite episode: Super Bowl LVII—Viewership Numbers, The Most Interesting Ads, and the Unofficial Playbook. The eMarketer team recaps 2022’s Big Game and what it means for TV advertising that the game was the second most-viewed Super Bowl of all time.
Masters of Scale
Hosted by author and entrepreneur Reid Hoffman, this show provides inspiration for anyone wanting to think bigger. Featuring interviews with some of the most innovative and well-known leaders of our time (from former President Barack Obama to Spanx founder Sara Blakely), Masters of Scale will challenge you to throw the rulebook out the window in pursuit of an entrepreneurial mindset.
Favorite episode: 6 Leadership Traps and How to Avoid Them. Stories from executives at Google, Uber, and LinkedIn provide lessons on efficient organization, listening to your team, and much more.
This podcast applies growth strategies directly to B2B companies, but the discussions are valuable for any type of marketer. Episodes are tactics-focused and include real-world learnings from current marketing and business leaders. And with over 1,000 episodes, you won’t be running out of content anytime soon.
Favorite episode: Rethink Your Top of Funnel Marketing. The discussion emphasizes the importance of brand-building and how achieving fame can change everything for your business.
Okay, this one’s technically not a marketing podcast. But as marketers, a truly essential skill is understanding how people think. That’s where Hidden Brain comes in. Host Shankar Vedantam uses storytelling to uncover the hidden patterns that drive everyday human behavior.
Looking for creative inspiration? Want to push your thinking outside of the box? Unthinkable with Jay Acunzo features interviews with a range of innovative thinkers, from a Disney executive to the owner of the Savannah Bananas baseball team. Interviews are supported by lessons on effective communication and storytelling.
Favorite episode: How to Tell Gripping Stories About the Seemingly Mundane. It’s easy to tell an attention-grabbing story when your topic is compelling. But can even everyday details be turned into stories worth sharing? Yes, yes they can.
Renegade Marketers Unite
It's time to break all the rules. Just... strategically. This show focuses on providing insights and strategies for marketers looking to move beyond traditional marketing tactics to create highly disruptive campaigns. Experienced marketer Drew Neisser interviews industry experts on content marketing, social media, branding and more.
Favorite episode: Bulletproofing your CMO Career. Executive coach Pat Romboletti explains how marketing leaders should grow their careers by building their personal brands. Plus, get practical advice about networking on LinkedIn and developing a career blueprint.
The Marketing Architects Podcast
Yes, this is our podcast. But here’s why we believe it deserves its spot in this roster...
There are so many marketing trends. Countless sources of advice on the “right” way to do marketing. But how do you know what actually works? By basing your strategy on proven principles and practices. Hosts Angela Voss and Elena Hengel break down research-backed strategies to uncover what really drives revenue.
Favorite episode: Narrow Targeting vs Broad Reach Marketing. Learn how to find balance in your marketing mix. Hear about the history of performance marketing and our thoughts on Les Binet and Peter Field’s 60/40 rule.
Of course, these are just a sampling of the many, many marketing podcasts out there. It’s important to explore and find the ones that provide the most value based on your unique needs and interests. Still, we’d argue this list is a pretty good place to start.