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Agency-Turned-Product Developer Sells Its Cane Business

Posted by Rob DeMars on 9/11/15 9:59 AM

After a much anticipated wait, Marketing Architects wrapped up the HurryCane story with the sale of the product to New York’s Drive Medical, a prominent durable medical equipment (DME) company, on Aug. 25.agency turned product development

Minneapolis/St. Paul Business Journal reported, ‘“HurryCane is a terrific brand with a breakthrough product that already offers security and stability to millions of customers across North America," Drive CEO Harvey Diamond said in a news release.

"We believe that along with that brand recognition comes a huge market for HurryCane products, and with Drive’s extensive manufacturing and distribution capabilities, these products will soon be sold all over the world.”’

To read more about the next steps for HurryCane, check out the Minneapolis/St. Paul Business Journal HurryCane article.

Topics: Direct Response Marketing

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