Change the channel

DISCOVER WHERE TV IS HEADED NEXT

Change the Channel is a weekly email newsletter for marketers interested in the evolution of TV advertising. Stay informed by signing up to get insights delivered directly to your inbox.

Why change the channel?

TV advertising is changing. As marketers, we need to change right along with it.

But it can be tough to keep up. New measurement methods. The growth of CTV and streaming platforms. Increased audience fragmentation.

Which is why we’re making sure you have all the information you need with weekly emails covering TV’s latest and biggest updates—and why TV is absolutely a channel worth all this change.