Change the channel

Breaking down marketing strategies, one email at a time.

Introducing The Marketing Architects Newsletter, the email newsletter for marketers seeking research-first analysis of marketing trends.

Change the channel
From the hosts of the Marketing Architects Podcast

Marketing is hard. Every day, headlines announce new trends. It's hard to know what's hype and what's worth pursuing. Which is why we've taken a research-first approach to evaluating marketing strategies on our show, The Marketing Architects.

But not everyone has time for a 20-minute episode. Sometimes you just want the TLDR.

So, we're bringing our top learnings from the show into a super short, skimmable weekly newsletter 100% focused on data and actionable takeaways. We hope you find it worthy of a spot in your inbox.

Sincerely,
Angela, Rob, and Elena

Trends Shaping the Future of Marketing
Trends Shaping the Future of Marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show...
Debunking B2B Marketing Myths with Peter Weinberg
Debunking B2B Marketing Myths with Peter Weinberg

This newsletter comes from the hosts of The Marketing Architects, a research-first show...
The myths holding your marketing back
The myths holding your marketing back

This newsletter comes from the hosts of The Marketing Architects, a research-first show...
Clicks, algorithms, and the secrets of social media
Clicks, algorithms, and the secrets of social media

This newsletter comes from the hosts of The Marketing Architects, a research-first show...
The Great Brand Loyalty Debate
The Great Brand Loyalty Debate

We're diving into a topic that keeps many marketers up at night: the brand loyalty debate. Is...
The hidden risk of low-quality media
The hidden risk of low-quality media

We’re diving into concerns surrounding media quality in 2024, the rise of AI in advertising,...
Marketing beyond the spotlight
Marketing beyond the spotlight

Today, we're diving into the glitzy world of celebrities in advertising. Why do brands shell...
Breaking the digital doom loop
Breaking the digital doom loop

Today, we’re unpacking the dangers of a digital-only marketing strategy. Of course, we know...
Why it’s better to cast a wide net
Why it’s better to cast a wide net

At the heart of this issue is a question that’s divided marketers for ages—what truly drives...
The state of marketing research
The state of marketing research

This week on the podcast, we had the pleasure of chatting with Dr. Mitch Olsen, a marketing...
MMM’s making a comeback
MMM’s making a comeback

Today we’re diving into the resurgence of media mix modeling (MMM). With privacy concerns...
How Salesforce thinks about brand marketing
How Salesforce thinks about brand marketing

This week on the podcast, we spoke with Colin Fleming, EVP Global Marketing at Salesforce...
The problem with fitting in
The problem with fitting in

This week, we’re unpacking the concept of distinctive brand assets. What are they, how do they...
Brand is more than a buzzword
Brand is more than a buzzword

This week, we reshared a favorite podcast episode from our archives that’s all about brand...
Is 2024 the year of CTV?
Is 2024 the year of CTV?

We asked marketers which channels they planned to increase spending on in 2024. The top answer...
Is anyone paying attention?
Is anyone paying attention?

Attention sheds light on how consumers interact with marketing by going beyond metrics like...
2024 Marketing Predictions
2024 Marketing Predictions

Marketers are no stranger to change. Which is good news because while no one knows exactly...
Quick response, big impact
Quick response, big impact

Consumers embraced QR codes during the pandemic. Since then, advertisers have jumped on the...
AI and reimagining the agency model
AI and reimagining the agency model

We’ve updated our newsletter to get you the important information as quickly as possible. Stay...
How to market to your CFO
How to market to your CFO

There’s an elephant in the C-Suite. According to a study highlighted by MarketingWeek, only...
Smoothing the holiday shopper's buying journey
Smoothing the holiday shopper's buying journey

The holiday shopping season is upon us! In fact, for some consumers, it’s already over. More...
Digital Ads That Stick And Drive Clicks
Digital Ads That Stick And Drive Clicks

Over the last two decades, marketers have shifted from traditional channels to digital...
Bypassing the Google Tax
Bypassing the Google Tax

In 2023, Google and Amazon will rake in a staggering $57 billion and $24 billion in ad...
Targeted marketing struggles with profitability
Targeted marketing struggles with profitability

Targeting might be modern marketing’s top focus. Which makes sense. Every campaign should...
Closing the Creativity Gap
Closing the Creativity Gap

Are businesses ignoring their greatest growth lever? Despite a heightened focus on growth,...
What data says about marketing's biggest dilemmas
What data says about marketing's biggest dilemmas

What’s the overlap between brand and performance marketing? How do you prove marketing’s value...
CTV and investing in emerging channels
CTV and investing in emerging channels

Connected TV. Podcasts. TikTok. Even virtual reality. They all offer advertisers new...
Why your marketing might be missing the mark
Why your marketing might be missing the mark

The term "marketing effectiveness" has gained attention lately, but what does it really mean?...
Unlocking high-impact marketing beyond Barbie
Unlocking high-impact marketing beyond Barbie

By now you’re probably tired of seeing articles on Barbie’s marketing brilliance. Because...
Why customers aren’t feeling your ads
Why customers aren’t feeling your ads

Ever wonder why some ads stick with you for years, even decades, while others are just... meh?...
Translating “marketing” to the board
Translating “marketing” to the board

Proving marketing’s value to the business isn’t a new challenge. But it is an incredibly...
Are you ABLE to break the B2B mold?
Are you ABLE to break the B2B mold?

The B2B Institute and System1 recently partnered to evaluate the effectiveness of 2,500 B2B...
Why TV’s not just a brand channel
Why TV’s not just a brand channel

There are many marketing debates.

Breaking down TV’s price dilemma
Breaking down TV’s price dilemma

It's no secret that brand channels traditionally require a major investment.

Bigger reach, bigger rewards?
Bigger reach, bigger rewards?

In an era where digital advertising allows targeting to just those most likely to become...
Does awareness or affinity drive brand growth?
Does awareness or affinity drive brand growth?

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

The Showdown on Paid vs Owned vs Earned Media
The Showdown on Paid vs Owned vs Earned Media

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for...
The Creative Battle: Awards vs. Results
The Creative Battle: Awards vs. Results

75% of marketers struggle to link creative activities to commercial returns. 80% find it...
Is the future of targeting contextual?
Is the future of targeting contextual?

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting...
The creative disruptor you can’t ignore
The creative disruptor you can’t ignore

The last few months, following AI news has been quite the rollercoaster ride.

How to build a high-performing marketing team
How to build a high-performing marketing team

Marketing’s fought to prove its value to the C-Suite for years.

Tesla is revving up the advertising engine
Tesla is revving up the advertising engine

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

Shedding light on the dark funnel
Shedding light on the dark funnel

The dark funnel.

The forgotten power of B2B brand-building
The forgotten power of B2B brand-building

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

Targeted Mass Marketing: Reach the Right Audience Effectively
Targeted Mass Marketing: Reach the Right Audience Effectively

Reaching large audiences is powerful. But they still need to be the right large audiences.

How Airbnb used brand awareness to drive profitability
How Airbnb used brand awareness to drive profitability

As marketers, we constantly chase the holy grail of measurable ROI by prioritizing channels...
The truth about brand awareness
The truth about brand awareness

Are you wasting your marketing budget by building brand awareness?

Behavioral Targeting: Clicks, Confusion and Creepy Ads
Behavioral Targeting: Clicks, Confusion and Creepy Ads

We all notice the ads that seem to know exactly what you were just talking about. The websites...
Is the clock ticking for TikTok?
Is the clock ticking for TikTok?

TikTok has over 100 million American users, and US marketers will spend more than $11 billion...
How will AI reshape marketing and advertising?
How will AI reshape marketing and advertising?

AI is probably the hottest topic in business right now.

How measurable are upper-funnel marketing channels?
How measurable are upper-funnel marketing channels?

According to a survey by Ruler Analytics, less than 25% of marketers feel confident they’re...

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