Responsive Advertising Blog

Why Direct Marketing is an Entrepreneur’s Secret Weapon

2 minute read

For the life of me, I can’t understand how direct response continues to be such a mystery to most marketers. I still think most people connect DR with the Chia Pet or Ron Popeil and the Veg-o-Matic. Yet, DR marketing has evolved so much since then.

I consider myself fortunate to be in a position to meet so many people with amazing ideas and prototypes just waiting to explode on the marketplace. Now, all they need to realize is just how beneficial a DR marketing campaign could be for their business growth. And here’s why:

  1. You can do more with less capital. DR marketing just may be the most accountable and transparent means to market products and services. But even more than that, you can look at direct response as the great equalizer—allowing entrepreneurs of all walks of life to make dreams a reality without requiring the backing of Wall Street to make it happen.

  2. National media channels are suddenly accessible. Time and time again, Marketing Architects is able to surprise and delight inventors and marketers with insights on how accessible advertising products can be on a national scale. We follow a practical yet brilliant formula that involves scalable success in radio, TV and digital. Yes, they all correlate in ways you can’t imagine!

    We've had clients achieve amazing results through our national media channels, like; 1,700% increase in web traffic in month one and the development of more than 1,000 independent retail partnerships in under 12 months (and growing!).

  3. You can test marketing strategies. Any direct marketer will tell you that proving out concepts through strategic and careful testing is the foundation and precursor to any successful campaign.

    We’ve done this by harnessing the unique attributes of radio to get our target market, creative and offer nailed. Once that was done, we took it to TV with a “test and grow” methodology that supports itself. We also incorporate digital into the mix, enabling scaling at all levels.

So, if you have an idea on the back of a napkin, or a fully-developed product that you believe is transformative, don’t fall for the belief that it takes a small army and fortune to effectively target and market to your customers. Yes, it takes capital to advertise and fulfill effectively, but when starting with small increments it’s more than possible. When done right, DR pays for itself!

It’s time to stop thinking about a DR campaign and do it! Luckily, Marketing Architects is the only DR agency that bets on our clients’ business growth. That means we’ll invest in your campaign start-up costs. If this sounds intriguing, we’d love to hear from you!

Paul Jackson

By Paul Jackson

Chief Media Officer

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