For the life of me, I can’t understand how direct response continues to be such a mystery to most marketers. I still think most people connect DR with the Chia Pet or Ron Popeil and the Veg-o-Matic. Yet, DR marketing has evolved so much since then.
I consider myself fortunate to be in a position to meet so many people with amazing ideas and prototypes just waiting to explode on the marketplace. Now, all they need to realize is just how beneficial a DR marketing campaign could be for their business growth. And here’s why:
So, if you have an idea on the back of a napkin, or a fully-developed product that you believe is transformative, don’t fall for the belief that it takes a small army and fortune to effectively target and market to your customers. Yes, it takes capital to advertise and fulfill effectively, but when starting with small increments it’s more than possible. When done right, DR pays for itself!
It’s time to stop thinking about a DR campaign and do it! Luckily, Marketing Architects is the only DR agency that bets on our clients’ business growth. That means we’ll invest in your campaign start-up costs. If this sounds intriguing, we’d love to hear from you!
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