It’s no secret that online colleges and universities are ensnared in a vicious digital advertising war that nobody really wants to be involved in. Some of the leading U.S. online education institutions have spent millions of dollars in PPC campaigns alone just to keep up on the virtual battlefield.
In this dog-eat-dog world of online advertising, it takes big bucks to be seen by prospective students. With ultra-competitve search traffic costing advertisers more than $50 CPC and the continued dillusion of display advertising click-through rates (CTRs), there is little opportunity to break new ground for schools online. And the cycle will continue just as long as institutions keep driving up the demand and cost of digital ad space.
Luckily, marching off to battle in the Cloud isn’t the only option online colleges and universities have today. Why keep fighting with fistfuls of dollars to be seen online when there are so many other media channels that aren’t suffering from oversaturation?
At Marketing Architects, we help online education institutions grow their enrollment through the power of omni-channel marketing.
Traditional media channels (such as radio and TV) are still very relevant, efficient ways to generate leads that will convert to enrollment. What’s even better is that these channels are largely untapped.
By combining offline media strategies—TV and radio—with online efforts, we are able to help schools drive targeted and qualified leads. In fact, we have higher education clients that are experiencing a 200-300 percent lift in site visits and engagements from offline marketing channels.
Skeptical about how offline media can benefit your online school lead generation strategy? Here’s why it’s a good idea:
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