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Advertising Blog

TV agency Marketing Architects shares a new AI tool that lets brands customize TV creative...

Companies that separate brand and performance marketing make both less effective. TV...

Many brands buy Connected TV like digital advertising when it should be bought and measured...

The 95-5 rule developed by John Dawes states that at any given time, 95% of your potential...

95% of potential B2B buyers aren’t shopping right now. Most B2B budgets overfund targeting...

Transparent TV measurement gives advertisers access to granular campaign data, including...

Last-click attribution over-credits paid search by 190% and under-credits TV by 90%,...

Most brands have more potential customers out-of-market than in-market at any time, making...

This integration drives app-level supply insights, better campaign control, and outcome-driven...

Not every marketing podcast is designed to make you a better marketer.

Creative has a ceiling, but reach scales. Exposing 100x more future buyers to your message...

Brands that balance brand and performance spending increase ad-driven revenue by 25–100%,...

Partnership brings together brand and performance expertise across TV and digital advertising....

Americans will spend more than five hours a day watching TV in 2026. That’s nearly an hour...

The brand vs. performance debate is a false choice. Research from WARC, the IPA, and Binet...

The HR platform steps into the TV advertising spotlight with a bold new strategy.

The national TV campaign highlights a lifetime warranty and end-to-end service delivered by...

Nearly half of all US TV ads evoke neutrality in viewers, making emotional storytelling, not...

TV captures 94% of attention-weighted viewing, but creative determines whether that...

Creative drives 37% of sales lift, yet marketers correctly predict a winning ad only 52% of...

CTV's promise of precision targeting is undermined by flawed data, nearly half of all...

Cost is the biggest multiplier in TV performance. Lowering CPMs often drives more ROI than...

The women’s apparel brand highlights authentic style and personal growth in a new multi-market...

CTV CPMs run 5-10x higher than linear TV, and programmatic buying layers on additional...

Digital estate planning leader Trust & Will earns national recognition for a TV campaign...

After becoming a breakout success online, the comfort-first intimates brand is turning to TV...

TV ads receive 15 seconds of viewer attention, far more than digital, yet 47% of TV ads...

A surge in CTV inventory is pushing CPMs down, but also increasing the number of...

TV agency Marketing Architects and product development incubator Misfits & Machines build...

You're in a New York conference room. Executives pitch creative concepts straight from their...

CTV usage is surging, but so are concerns around high CPMs, fragmentation, and inconsistent...

The most successful TV campaigns are built on shared first-party data, including website...

GOVX launches a national TV campaign to connect military and first responder communities with...

Record TV households, 5+ hours of daily viewing, and growing CTV adoption show total TV...

TV viewership remains stronger than headlines suggest. There are more TV households in the...

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward,...

The line between linear TV and streaming has blurred, with most households watching both....

TV drives the strongest sales impact in video, making the choice of agency partner critical....

"Performance marketing and brand marketing work hand in hand to help drive a business...

Marketers always look to demonstrate value. The rise of Connected TV has introduced new...

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar...

AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and...

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of...

In many ways, TV has never been better. Time spent with the channel across linear and...

TV remains powerful, but technology is reshaping how it works through CTV growth,...

TV creates a powerful halo effect, improving performance across channels like paid search,...

Linear TV remains resilient, with 40% of households still subscribing to cable and more than...

TV agency Marketing Architects presents a new way to predict TV creative performance long...

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

Linear and CTV are complementary channels, not competitors. Linear delivers scale and...

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends,...