Part 5 of the Stuffies Story: Filling a Pocket in the Plush Toy Market
If you’re in the stages of developing a product or you’ve already stamped off on the final prototype, chances are you’ve thought about selling in stores someday. And that makes sense. Why? Because it requires A LOT of planning. So, how do you know when/if you should consider pursuing retail partners?
This is the question our team at Marketing Architects asked as we were developing Stuffies—our own direct response product line of adorable stuffed animals with secret pockets. Here’s what we learned as we moved from selling our own products to working with specialty retailers and big box stores:
Want to make sure your product is flying off the store shelves? Make sure you have a fantastic marketing plan in place. Marketing Architects can help you today.
Read more in our series about how Marketing Architects created one of Amazon's best-selling plush toys:
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