Marketing Architects Blog

Matt Hultgren Talks Navigating Changing World of TV Analytics

All Attribution is Wrong (But do it anyway!)

9 Ways You're Wasting Your TV Budget

How Your Customers Watch TV: Then vs. Now

Big Wins with Small Budgets on Game Day

Brand + Performance Marketing: Better Together.

Touch of Modern Launches TV Campaign

How ESP Can Improve Your TV Campaign

The Online-Offline Tug of War

Omnichannel Marketing = More Loyalty

Boost Marketing With Storytelling

Who's Influencing Your Customers?

Shaking Up Generational Stereotypes

What Category Disruptors Can Teach Your Brand?

This President's Day, Get the Most From Your Benjamins.

Meet Annika®: AI TV Media Buying

Is TV Advertising Dead?

Customer Experience (CX) Takes Center Stage

6 Digital Tools That Will Transform Direct-to-Consumer Brands

How Your CMO Can Beat the Odds

Reality Check: TV By the Numbers

Engaging Millennials with TV Advertising

How AI Chatbots Are Changing TV Advertising

A Love Story: Direct Response + Mobile

Meet Abbot. The Future of TV Conversion.

6 Marketing Lies DME Companies Shouldn’t Believe

Manufacturing 101: 3 Rules for All The Right Moves

What is Programmatic TV and Will You Like It?

Entrepreneurs: How to Say Goodbye to Your Product

8 Ways to Do Retail Right

Amazon: A Business Owner’s Friend or Foe?

7 Ways to Tell Your Product’s Ready to Scale

The Omnichannel Marketing Series: Overview

Why It Matters That Grandma’s Shopping Online

How to Test Your Way to the Top

The Omnichannel Marketing Series: Avoid Single Transactions

How to Name a No. 1 Brand

The Omnichannel Marketing Series: Channel Splintering

The Omnichannel Marketing Series: Don't Reinvent the Wheel

What Your Marketing Plan Can Learn From Your Fridge

Meet the Minneapolis Shop Behind the HurryCane

Marketing Architects Creates #1 Cane Brand, Then Sells It Off

Media Fascinated with Ad Agency-Turned-Product Developer

Why Your Business Plan Should Fit on a Napkin

The HurryCane Blog Series: From Napkin to #1 Selling Cane in America

How to Declare War on Your Ad Agency

Online Marketing Not Working? Try This.