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An optimist's guide to advertising during COVID-19

We've all seen the COVID-19 headlines. Most are scary. Some are hopeful. What we know for certain is businesses and consumers across the globe are trying to find their footing in this new re...

An optimist's guide to advertising during COVID-19

And, you were part of the solution.

"I'd like to thank Television"

How to successfully attract political-year ad dollars

If your next “big move” in your marketing strategy is hyper-targeting, you need a bigger move.

Why Mike Bloomberg will win the 'Toilet Bowl'

The changing role of the CFO - and new skills for the job

TV ad spending will have declined again in 2019. Is your sky falling?

What in the world is Advanced TV??

Conversion 101: solving a common, costly problem

Chuck's Wednesday Wisdom: data analysis collaboration

More people watch TV ads with their ears than eyes.

Love Your Melon brand launches national TV ad campaign

Marketing Architects expands capabilities with key new hires

I hate "brand" ... Yeah, I said it.

Marin Suska returns to Marketing Architects in VP of Client Growth role

Shopkick launches television advertising campaign with Minneapolis-based agency Marketing Architects

The most expensive thing about producing a TV commercial is producing the WRONG TV commercial.

It's not Google's fault they arbitrage your marketing results

Simple Habit partners with Marketing Architects for debut into national television

The supreme secret to TV advertising success: move from KPIs to KMIs.

TV advertising agency Marketing Architects hires Ron Blevins as VP of Media

Touch of Modern TV campaign helps direct-to-consumer company reach major milestone

Matt Hultgren talks navigating changing world of TV analytics

Touch of Modern launches TV campaign

9 ways you're wasting your TV budget

All attribution is wrong (but do it anyway!)

Chuck's Wednesday Wisdom: what marketers can learn from investors

Chuck's Wednesday Wisdom: 2018 wrap-up

Brand + performance marketing: better together.

How ESP can improve your TV campaign

The online-offline tug of war

Omnichannel marketing = more loyalty

Boost marketing with storytelling

Who's influencing your customers?

Shaking up generational stereotypes

What category disruptors can teach your brand?

Remnant isn't what I thought it was

This President's Day, get the most from your Benjamins

Meet Annika: AI TV media buying

Big wins with small budgets on game day

Is TV advertising dead?

Customer experience (CX) takes center stage

6 digital tools that will transform direct-to-consumer brands

How your CMO can beat the odds

Chuck's Wednesday Wisdom: right vs. left brain marketing

Reality check: TV by the numbers

Engaging millennials with TV advertising

How AI chatbots are changing TV advertising

A love story: direct response + mobile

Meet Abbot. The future of TV conversion.

6 marketing lies DME companies shouldn’t believe

Manufacturing 101: 3 rules for all the right moves

What is programmatic TV and will you like it?

Entrepreneurs: how to say goodbye to your product

8 ways to do retail right

Amazon: a business owner’s friend or foe?

7 ways to tell your product’s ready to scale

The omnichannel marketing series: overview

Why it matters that grandma's shopping online

How to test your way to the top

The omnichannel marketing series: avoid single transactions

How to name a no. 1 brand

The omnichannel marketing series: channel splintering

The omnichannel marketing series: don't reinvent the wheel

What your marketing plan can learn from your fridge

Meet the Minneapolis shop behind the HurryCane

Marketing Architects creates #1 cane brand, then sells it off

Media fascinated with ad agency-turned-product developer

Why your business plan should fit on a napkin

The HurryCane blog series: from napkin to #1 selling cane in America

How to declare war on your ad agency

Online marketing not working? Try this.

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