Johnson & Johnson. General Mills. Apple.
The world’s biggest brands have spent billions of dollars and decades building their image and earning your trust. Trust is the foundation of any business relationship and will give your customers the confidence to buy from you again and again.
Conventional wisdom suggests that trust can’t be won in a day. It’s earned over time with pleasant persistence. A time earned brand is worth every penny… just ask Polaroid. Circuit City. Borders. Blockbuster Video.
The traditional approach to earning a customers’ trust through gradual brand building is being blown out of the water. Startups like Netflix, Uber, Dollar Shave Club and Craft Breweries are erupting onto the scene, sucker punching titanic brands, and winning their customer’s trust instantly.
Entrepreneurs don’t have billions to spend or decades to wait. They need sales today to keep the lights on. Businesses of all sizes have lost patience for advertising that can’t be held accountable. At Marketing Architects, we’re a strict direct response advertising agency. If our ads don’t win a customer’s trust and drive immediate response, then it’s back to the drawing board.
The truth is, trust doesn’t always need to be earned. It can be won. Here are 5 secrets we’ve learned that can transform your strategy and allow you to rapidly win your prospects’ trust.
Print ads also win trust in the presentation of their content. A print ad isn’t shackled by a strict time limit the way radio and TV are. It’s easier to take a step back in your messaging strategy to focus on giving your audience surprising, informative content rather than slamming them with selling. If your ad resonates with your audience, they can physically hold onto it. Your message literally stays with them longer, which flash forges trust.
There’s an added bonus of print advertising that we’ve seen over and over as part of an omni-channel strategy. The trust that you win by advertising in print lends more credibility and actually boosts the performance of your other channels. Seeing you in the paper first can make a prospect quicker to act when they see you online or on TV.
If you’d like to start winning the trust of new customers faster than you ever thought possible, we should talk. We have everything you need under one roof to launch advertising campaigns in print, radio and TV with the online optimization needed to get them working together.
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