Highlights

#1 ranking in brand recall

$50M generated in cane sales

+ROAS positive return on ad spend

Praise

“The HurryCane became the ‘must-have’ brand of its category.”

—Jeff Schwartz, Founder, Drive DeVilbiss

Challenge

To understand our clients better, we became one.

Our clients tackle some hefty challenges. To understand their world, we launched our own product, taking it from the drawing board all the way to divestment. Any agency can bring a craft beer to market. But a medical device in a government-regulated field? That’s not for amateurs. In an industry notoriously devoid of brands, we set out to design, market and sell the HurryCane.

Insight

The big problem wasn’t mobility. It was dignity.

Interviewing cane users was heartbreaking. We heard words like weak, vulnerable and shame. We heard stories of people who’d risk falling and injuring themselves before they’d be seen with a cane

To solve that, we designed a better cane. We took design inspiration from the human body with a pivoting base that moved like an ankle. Plus, the all-terrain cane could stand on its own. But we also rethought typical industry messaging. Instead of appealing to fear, the HurryCane was presented as a faithful cane companion meant to inspire and empower./p>

Results

The HurryCane sets a new standard for the industry.

50 million in canes had been sold. The product flew off the shelves at Walmart. Amazon orders poured in. The HurryCane was the best-selling cane in North America and the best-performing cane in brand recall studies.

Seeing the brand’s success, medical device leader Drive DeVilbiss Healthcare® acquired the cane and began selling it globally. Cane users across the world were now given another option. Best of all, we received a flood of heartwarming success stories from HurryCane users sharing how the cane empowered them to live full, active lives.

Media

Featured on top networks:

• ESPN
• Hallmark
• Fox News
• History
• The Weather Channel

With top linear and streaming placements:

• College Football
• CNN News Central
• The Daily Show
• Hallmark Movies