Marketing Architects, Inc., Privacy Policy

Effective January 2020

Marketing Architects, Inc. (“MAI”) respects your privacy and recognizes your right to transparency and security regarding any personal information you share with us. This Privacy Policy explains how we collect, use, and share personal information we receive via our website, marketingarchitects.com (the “Website”), and through various other interactions with you. It also explains how California residents may exercise their rights pursuant to the California Consumer Privacy Act (“CCPA”).

Please take a moment to review the terms of this Privacy Policy. By using the Website and/or providing us with personal information through other means, you agree to accept the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Website or provide us with any personal information.

We periodically update this Privacy Policy. We will post any Privacy Policy changes on this page.

Information MAI May Collect

MAI collects any personal information that you voluntarily submit to MAI in connection with inquiries about our advertising services through the “Contact Us” page on the Website and/or personal information we gather about you in the process of marketing our advertising services to you from initial research through in-person meetings seeking your business as well as personal information we collect in the process of providing advertising services to your company. This personal information includes information such as your name, e-mail address, company name, job title, address, and phone number; information about your educational, professional, and employment background; and other information you may provide about yourself via telephone calls, texts, email communications, meetings, and/or other forms of communication with you. We also collect personal information that you provide to us at conferences, events, and trade or industry shows sponsored by, hosted by, or attended by MAI employees or representatives, or that you provide to the organizers or sponsors of conferences, events, and/or trade or industry shows sponsored by, hosted by, or attended by MAI employees or representatives. Personal information can also include information about you that is publicly available such as from LinkedIn, Google, your company’s website, press releases about you or your company, news articles about you or your company, and publicly available information that we acquire from other sources such as company data providers. We also collect personal information via referral. If you contact us in connection with an inquiry about a job listed on the “Join Our Team” page on the Website, we collect the personal information provided in connection with that inquiry.

MAI collects personal information through automated means when you visit the Website. MAI uses cookies, small text files that are left behind on your computer, to track you when you visit the Website, and web beacons, small electronic files also known as clear gifs, pixel tags, and single-pixel gifs, on the Website and in our e-mails. Personal information collected through these automated means is gathered and stored in log files and may include data available from your web browser such as IP address, browser type, internet service provider, referring/exiting pages, operating system, date/time stamp, and click stream data. What these automated means tell us about your Website visit depends on your relationship to us. If you are a client or prospective client, we may be able to identify you by name, identify your company, and may know which pages of the Website you visited. If we do not have an actual or prospective business relationship and you visit the Website, we identify you as an anonymous visitor, identify how many pages you viewed, and may be able to identify your company. If we send you an email, these automated means may be able to tell us if you opened that email.

What MAI Does With The Information It Collects

MAI may retain and use your personal information for several purposes including: addressing your inquiries made via the Website or other means such as telephone calls, texts, or emails; marketing our advertising services to you; conducting general marketing and market research; and providing our advertising services. We may use your personal information to communicate with you about our advertising services through emails, texts, blogs, newsletters, white papers, and/or articles. We may also use personal information to protect against and prevent fraud, claims, and liabilities, and to manage risk exposure; comply with applicable laws, regulations, codes, and industry standards and practices; respond to a subpoena or an order of a court or government agency; and establish, exercise, or defend legal claims, including, without limitation, in order to protect the safety of an individual or to protect our rights and/or property. MAI may use your personal information to evaluate your interest in employment and contact you regarding possible employment opportunities with us.

How MAI Shares Information

MAI does not sell your personal information. We do not disclose your personal information except as described in this Privacy Policy or as instructed to do so by you.

We may disclose personal information to service providers who are performing services on our behalf when that personal information is necessary for them to perform their services for us and/or for your company. We may provide personal information to service providers that perform creative and production services for your company; provide IT services including service providers that host and maintain the Website; provide email services; provide marketing assistance; and perform event production, coordination, and management. We may also provide service providers involved in accounting, finance, insurance, and legal services with your personal information. Service providers are authorized to use your personal information only as necessary to perform the services for which they were engaged.

We may disclose your personal information if we are required to do so by law, or if we believe in good faith that the law requires it or when we believe disclosure is necessary to prevent harm or financial loss, or in connection with an investigation of actual or suspected fraud or illegal activity. We reserve the right to transfer your personal information in the event of a merger, acquisition, sale, reorganization, change of ownership, or other similar transaction involving MAI.

Security Of Your Information

MAI uses administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps and use best practices to secure your personal information, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

Personal Information Collected By Our Clients

MAI creates television commercials, radio commercials, and other advertising content as well as purchasing media and providing analytics and conversion solutions. MAI collects and analyzes personal information as directed by our clients and in accordance with our advertising services agreements. Our advertising services agreements prohibit us from using personal information collected by our clients except as necessary to provide and improve our advertising services. We do not control the types of personal information that our clients choose to collect or how our clients use that personal information. Personal information collected by our clients is used, disclosed, and protected by them according to their privacy policies and is not subject to this Privacy Policy.

If you have any questions about this Privacy Policy, write to us by email at privacy@markarch.com or by mail to Marketing Architects, Inc., 110 Cheshire Lane, Minneapolis, Minnesota 55305 USA, Attn: Privacy.

For California Residents

California residents have the right to receive certain disclosures regarding the collection, use, and sharing of Personal Information, as well as rights to know/access, delete, and limit sharing of Personal Information. The CCPA defines Personal Information to mean “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.”

Right To Notice Regarding The Categories Of Personal Information Collected

California residents have the right to receive notice of the categories of Personal Information we collect, and the purposes for which those categories of Personal Information will be used. The categories we use to describe Personal Information are those provided by the CCPA. If a category of information is not included that is because we do not collect it.

We may collect your name, phone number, email address, contact address, education, employment, employment history, online identifier, and Internet Protocol address. We use this information to market and/or provide our advertising services to you or in connection with an employment application.

We may collect your Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with the Website. We use this information to market and/or provide our advertising services to you.

We may collect Geolocation Data. As described above, we collect your IP address automatically when you use the Website. We may be able to determine your general location based on the IP address. We also use a website tool that provides your company’s location on a map that we may use when planning meetings with you at your company’s offices.

We may collect audio, electronic, or similar information by recording a phone call or meeting. We use this information to market and/or provide our advertising services to you.

We may collect professional or employment-related information. We use this information to market and/or provide our advertising services to you or in connection with an employment application.

We may use any of the categories of information listed above for other business or operational purposes compatible with the context in which the Personal Information was collected.

We may share any of the above-listed information with Service Providers, which are companies that we engage for business purposes to conduct activities on our behalf. Service Providers are restricted from using Personal Information for any purpose that is not related to our engagement. The categories of Service Providers with whom we share information and the services they provide are described in our Privacy Policy above in the section titled “How MAI Shares Information.”

Right To Know About Personal Information Collected, Disclosed, Or Sold

California residents have the right to request that MAI disclose to them the categories of their Personal Information that we collect, use, disclose, and sell. Our collection, use, disclosure, and sale of Personal Information is described in this Privacy Policy.

Right To Opt Out Of Sale Of Personal Information To Third Parties

California residents have the right to request that MAI not sell their Personal Information to third parties. MAI does not sell Personal Information to third parties.

Right To Information Regarding Participation In Data Sharing For Financial Incentives

California residents have the right not to be discriminated against for exercising their rights under the CCPA. MAI does not discriminate based on an exercise of rights under the CCPA.

Right To Access And Request Deletion Of Information

California residents have the right to request that MAI provide them access to the categories of Personal Information we collect, use, disclose, and sell, and the right to request that MAI delete that Personal Information. If you are a California resident and wish to exercise your CCPA rights or you need to obtain this notice in alternative format, please click on this link; write to us by email at privacy@markarch.com; by mail to Marketing Architects, Inc., 110 Cheshire Lane, Minneapolis Minnesota 55305, Attn: Privacy; or telephone us at 1-800-521-9489.