Marketing Architects, Inc. Privacy Policy

Website and Business Representative Privacy Policy: How we handle data collected on this website and from corporate activities and events.

Effective Date: October 15, 2023

Marketing Architects, Inc. (“MA”) respects your privacy and recognizes your right to transparency and security regarding any personal information you share with us. This Privacy Policy explains how we collect, use, and share personal information we receive via our website, marketingarchitects.com (the “Website”), and through various other interactions with you when you are acting in a professional capacity such as when enquiring about, researching, assessing, or engaging in business with MA. It also explains how California residents using this website and engaging with MA in a professional capacity may exercise their rights pursuant to the California Consumer Privacy Act (“CCPA”).

If you are a consumer, this Privacy Policy does not cover certain data we use in providing advertising services to our clients and does not apply to you.

Please take a moment to review the terms of this Privacy Policy. By using the Website and/or providing us with personal information through other means, you agree to accept the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Website or provide us with any personal information.

We periodically update this Privacy Policy. We will post any Privacy Policy changes on this page.

Information MA May Collect

MA collects any personal information, such as name and email address, that you voluntarily submit to MA in connection with inquiries about our advertising services through the Website including through our “Talk to Sales” form, “Request a Demo” form, “Contact Sales” form, “What We Do, Let’s Talk” form, “Podcast Submit a Question” form, and weekly insights “Sign Up” button.

When you visit the Website, MA and its service providers automatically collect personal information using cookies, small text files that are left behind on your computer to track you when you visit the Website, and pixels, snippets of code or tiny invisible images that gather information. Personal information collected through these automated means is gathered and stored in log files and may include data available from your web browser such as IP address, browser type, internet service provider, referring/exiting pages, operating system, date/time stamp, and click stream data. What these automated means tell us about your Website visit depends on your relationship to us. If you are a client or prospective client whose contact information resides in our customer relationship platform, we may be able to identify you by name, identify your company, and may know which pages of the Website you visited. If we do not have a client or prospective business relationship and your contact information is not in our customer relationship platform, and you visit the Website, we identify you as an anonymous visitor, identify how many pages you viewed, which pages you have visited, and may be able to identify your company. If we send you an email and you are a client or prospective client whose contact information resides in our customer relationship platform, our email tracking software places a pixel on the email that may be able to tell us if you opened the email, clicked on any links in the email, and viewed any attachments to the email.

MA also collects personal information we gather about you in the process of marketing our advertising services to you from initial research through in-person meetings seeking your business, as well as personal information we collect in the process of providing advertising services to your company. This personal information includes information such as your name, email address, company name, job title, address, and phone number; information about your educational, professional, and employment background; and other information you may provide about yourself via telephone calls, texts, email communications, meetings, and/or other forms of communication with you. We also collect personal information that you provide to us at conferences, events, and trade or industry shows sponsored by, hosted by, or attended by MA employees or representatives, or that you provide to the organizers or sponsors of conferences, events, and/or trade or industry shows sponsored by, hosted by, or attended by MA employees or representatives.

Personal information can also include information about you that is publicly available such as from LinkedIn, Google, your company’s website, press releases about you or your company, news articles about you or your company, and publicly available information that we acquire from other sources such as company data providers. We also collect personal information via referral. If you contact us in connection with an inquiry about a job listed on the “Careers” page on the Website, we collect the personal information provided in connection with that inquiry.

What MA Does with the Information it Collects

MA may retain and use your personal information for several purposes, including addressing your inquiries made via the Website or other means such as telephone calls, texts or emails; marketing our advertising services to you; conducting general marketing and market research; and providing our advertising services. We may use your personal information to communicate with you about our advertising services through emails, texts, blogs, newsletters, white papers, and/or articles. If you visit our Website, we may use the personal information gathered during that visit to present advertising targeted to IP addresses associated with your company on a variety of websites and social media platforms.

We may also use personal information to protect against and prevent fraud, claims and liabilities, and to manage risk exposure; comply with applicable laws, regulations, codes, and industry standards and practices; respond to a subpoena or an order of a court or government agency; and establish, exercise, or defend legal claims, including, without limitation, in order to protect the safety of an individual or to protect our rights and/or property. MA may use your personal information to evaluate your interest in employment and contact you regarding possible employment opportunities with us.

How MA Shares Information

We do not disclose your personal information except as described in this Privacy Policy or as instructed to do so by you.

We may disclose personal information to service providers who are performing services on our behalf when that personal information is necessary for them to perform their services for us and/or for your company. We may provide personal information to service providers that perform creative and production services for your company; provide IT services including service providers that host and maintain the Website; provide email services; provide marketing assistance; and perform event production, coordination, and management. We may also provide service providers involved in accounting, finance, insurance, and legal services with your personal information. Service providers are authorized to use your personal information only as necessary to perform the services for which they were engaged. If you visit our Website, we may disclose personal information gathered during that visit, such as IP address to our third party advertising partners including to present advertising targeted to IP addresses associated with your company on a variety of websites and social media platforms.

We may disclose your personal information if we are required to do so by law, or if we believe in good faith that the law requires it or when we believe disclosure is necessary to prevent harm or financial loss, or in connection with an investigation of actual or suspected fraud or illegal activity.

We reserve the right to transfer your personal information in the event of a merger, acquisition, sale, reorganization, change of ownership, or other similar transaction involving MA.

Targeted Advertising Opt-Out

If you wish to opt out of targeted advertising, available third party opt-out tools include: the Digital Advertising Alliance and the Network Advertising Initiative.

Security Of Your Information

MA uses administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps and use best practices to secure your personal information, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

Personal Information Collected By Our Clients

MA creates television commercials and other advertising content, purchases media, provides analytics, strategy services, conversion solutions, and ecommerce consulting to our clients. MA collects and analyzes personal information as directed by our clients and in accordance with our advertising services agreements. Our advertising services agreements prohibit us from using personal information provided to us by our clients or collected by us on behalf of our clients except as necessary to provide and improve our advertising services. Personal information provided to us by our clients or collected by us on behalf of our clients is used, disclosed, and protected by them according to their privacy policies and is not subject to this Privacy Policy.

If you have any questions about this Privacy Policy, write to us by email at privacy@markarch.com or by mail to Marketing Architects, Inc., 601 Carlson Parkway, Suite 110, Minneapolis, Minnesota 55305, Attn: Privacy.

For California Residents

California residents have certain rights regarding the collection, use, selling, and sharing of Personal Information which California law defines to mean “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This section of the Privacy Policy is intended solely for, and is applicable only as to, California residents using the Website and engaging with MA in a professional capacity. If you are not a California resident engaging with MA in a professional capacity, this section does not apply to you and you should not rely on it.

Right To Notice Regarding The Categories Of Personal Information Collected

California residents have the right to receive notice of the categories of Personal Information MA collects, the purposes for which those categories of Personal Information will be used, whom those categories of Personal Information is shared with, and how long those categories of Personal Information is retained. The categories used to describe Personal Information are those provided by the CCPA. If a category of information is not included that is because we do not collect it.

We may collect your name, phone number, email address, contact address, education, employment, employment history, online identifier, and IP address. We use this information to market and/or provide our advertising services to you or in connection with an employment application.

We may collect your Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with the Website. We use this information to market and/or provide our advertising services to you.

We may collect Geolocation Data. As described above, we collect your IP address automatically when you use the Website. We may be able to determine your general location based on the IP address. We use this information to market and/or provide our advertising services to you.

We may collect audio, electronic, or similar information by recording a phone call or meeting. We use this information to market and/or provide our advertising services to you. We do not provide this information to third parties.

We may collect professional or employment-related information. We use this information to market and/or provide our advertising services to you or in connection with an employment application.

We may use any of the categories of information listed above for other business or operational purposes compatible with the context in which the Personal Information was collected.

We may share any of the above-listed information with Service Providers, which are companies that we engage for business purposes to conduct activities on our behalf. Service Providers are restricted from using Personal Information for any purpose that is not related to our engagement. The categories of Service Providers with whom we share information and the services they provide are described in our Privacy Policy above in the section titled “How MAI Shares Information.” We may also share Personal Information that we collect when you visit the Website with third parties that we engage for targeted advertising.

Retention of Personal Information

We retain Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to marketing our advertising services to you, provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Right To Know About Personal Information Collected, Disclosed, Or Sold

California residents have the right to request that MA disclose to them the categories of their Personal Information that we collect, use, disclose, sell or share. Our collection, use, disclosure, sale, and shares of Personal Information is described in this Privacy Policy.

Right to Access Personal Information

California residents have the right to request that MA provide them with a copy of the of Personal Information we have collected, used, disclosed, sold or shared over the past twelve months.

Right to Request Deletion of Personal Information

California residents have the right to request that MA delete the Personal Information we maintain about you.

Right to Opt Out of the Sale of Personal Information to Third Parties or the Sharing of Personal Information with Third Parties

California residents have the right to request that MA not sell their Personal Information to third parties or share their Personal Information with third parties. MA may use Personal Information collected when you visit the Website to advertise its services to you via cross context behavioral advertising also known as targeted advertising. In order to deliver targeted advertising to you, MA may provide your Personal Information to its third party advertising partners. This is considered a sale, even if no money is exchanged, and/or a share of Personal Information under the CCPA.

Right to Correct

California residents have the right to correct their Personal Information.

Right to Limit Use and Disclosure of Sensitive Personal Information

California residents have the right to limit the use and disclosure of Sensitive Personal Information. MAI does not collect Sensitive Personal Information.

Right to Information Regarding Non Discrimination Participation in Data Sharing for Financial Incentives

California residents have the right not to be discriminated against for exercising their rights under the CCPA. MA does not discriminate based on an exercise of rights under the CCPA.

If you are a California resident and wish to exercise your CCPA rights or you need to obtain this notice in alternative format, write to us by email at privacy@markarch.com; by mail to Marketing Architects, Inc., 601 Carlson Parkway, Suite 110, Minneapolis, Minnesota 55305, Attn: Privacy; or telephone us at 1-800-521-9489.