Build brands and
sales with TV
Is TV dead? What should I expect from a national TV campaign? Isn’t digital easier?
TV Advertising Blueprints is a podcast dedicated to answering all your questions about TV advertising while providing insights, strategies and tactics to make sure your TV investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
Join us as we speak with marketing experts to lay out winning plans for success on TV.
Is TV dead?
TV is very much alive. It offers business-transforming opportunities for performance marketers.
Released: 12/14/21Listen now
Is Digital our Destiny?
Digital isn’t perfect. But pairing digital with TV can boost the benefits of both channels.
Released: 12/21/21Listen now
Which Decisions Drive Big Results?
Don’t expect small moves to drive game-changing growth. A big move is necessary for real change—a move like TV.
Released: 12/28/21Listen now
What Makes a Strong Strategy?
Learn how the right strategy can optimize your messaging, positioning, and target audience to maximize your campaign’s success.
Released: 01/04/22Listen now
Does Award-Winning Creative Actually Win?
Understanding the consumer is more important than winning awards—and is better for the bottom line.
Released: 01/11/22Listen now
Is Media a Mess?
The media marketplace is a complicated, fragmented mess. That’s why we rely on artificial intelligence and automation to navigate the chaos.
Released: 01/18/22Listen Now
Are Advertisers in Control?
Actually, the consumer is in charge. Tailor campaigns to your audience to maximize ROI and get readable results.
Released: 01/25/22Coming Soon
Does Data Tell the Truth?
Data is easily twisted. Learn how to use multiple measurement models to fully understand TV’s impact.
Released: 02/01/22Coming Soon