Targeting Discovery

Quantitative research complete
Qualitative study in progress

Message Refinement

Workshop in progress
Winning message found

Brand Development

Build to category leadership
Sales activation now

All-Inclusive

STRATEGY IQ

Perpetual research and optimization... on us.

All-Inclusive

STRATEGY IQ

Perpetual research and optimization... on us.

Marketing Architects STRATEGY Marketing Architects STRATEGY
Ellipse

Consumers don't stand still, so neither should your brand.

In a rapidly changing world, consumer behavior is fluid and customer interest is fleeting. Too many companies simply can't keep up, and campaign performance suffers as a result.

We help you move at the speed of the customer.

Strategy IQ uses a proprietary blend of real-time and historical behavioral data to hone your messaging and refine your audience. Our expert team of strategists and analysts optimize your campaign for the customer of today—even while preparing for the customer of tomorrow. With relevant consumer insights on hand, you outpace the competition.

All-Inclusive

We cover your strategy costs.

We believe in the power of consumer data and insights to transform brands. By investing in strategy, we set ourselves up for success—because if you win, we win.

Catrina McAuliffe, SVP Strategy
Catrina McAuliffe, SVP Strategy

We're focused on finding innovative opportunities to drive revenue growth quote from Catrina McAuliffe, SVP Strategy

We're focused on finding innovative opportunities to drive revenue growth quote from Catrina McAuliffe, SVP Strategy

Catrina McAuliffe, SVP Strategy
Catrina McAuliffe, SVP Strategy

Why STRATEGY IQ?

Engage opportunity targets

Performance clusters

Performance clusters

Optimize your messaging

Messaging pretest results

Messaging pretest results

Build your brand value

Balancing growth

Balancing growth

What's Included with STRATEGY IQ?

Market Intelligence

Receive customized insights through first-party data analysis, trend gathering, results libraries, social media listening, and secondary data sources like Prizm, MRI and Statista.

Brand Understanding

Establish your campaign vision, positioning and purpose with our proprietary brand discovery tools.

Audience Development

Find your most valued audience through attitudinal and behavioral consumer research, plus integrate your 1st party data with our proprietary research database.

Messaging Development

Determine messaging through qualitative and quantitative market research, consumer motivations studies, and strategy and copy testing.

Collaborative Process

Access creative briefs, brand, strategy, innovation workshops, and even rapid onboarding, all according to your brand’s needs.

Ready to talk about all-inclusive TV?