Pretested, World-Class Creative... on Us.
Your brands greatest expense? Producing the wrong commercial.
Traditionally, companies spend millions on a TV commercial and THEN find out it doesn’t work. But what if you knew whether it would work BEFORE a cent of production money was spent? And what if all the money spent was ours – not yours?
We show you how your commercial will perform before it’s produced.
Creative ESPSM combines art and science, allowing our award-winning creative team to read your audience’s emotions and craft a message that speaks to them directly. The result? Before your commercial is produced, it will be pretested by a suite of predictive tools and carefully optimized to drive maximum revenue and brand growth..
We cover 100% of your creative costs.
Yep, you read that correctly. It’s just as pricey as you’d expect to develop, pretest, and produce your campaign, but we cover that cost – not you. Our faith in your brand and our predictive tools are what gives us the confidence to do this.
Here's What We Provide:
Positioning. Voice Exploration. Brand Clarity.
Ideation. Emotional discovery. Behavioral psychology.
Storyboarding. Copywriting. Taglines. Music scoring. Audio mnemonics.
Brand recall benchmarking. Animatics. Sales activation alignment.
Directing. Casting. Shooting. Editing. Post-production.