ALL-INCLUSIVE TV

TV ADVERTISING THE WAY IT
WAS MEANT TO BE.

stars

85/100 Net Promotor Score

Industry average: 46/100

On average, Marketing Architects advertisers earn +34% direct
traffic increase and 5X ROAS

No channel builds a business like TV. No channel is more mishandled, either.

Getting it right requires purpose-built technology, measurement you can defend to your CFO, and a team that lives and breathes TV.

All-Inclusive TV is the smarter way to advertise for brands that need sales today and market share tomorrow.

annika

Most agencies white label their media-buying tech. Not us.

Meet Annika, our homegrown DSP. Instead of buying in traditional marketplaces, Annika identifies the most efficient, high-impact placements across linear and streaming TV based on your target audience, brand standards, and campaign goals. The result? Premium media without the premium markup.

Annika Streaming Standard Programmatic Direct Publisher Buys
Cross Publisher Frequency Controls check Yes check Yes X No
Holistic Measurement check Yes varies Limited X No
Pricing check Efficient rates X Expensive rates varies Varies
Brand Safe check Yes varies Varies check Yes
Optimization check Automated check Automated X Manual
Advanced Targeting check Yes check Yes X No
Annika Linear Legacy Media Buying Direct Response
Flexible Buying check Yes X No, locked into upfronts check Yes
Premium Quality check Yes check Yes X No, low-quality media
Pricing check Efficient rates X Expensive rates check Efficient rates
Reach Potential check High check High X Limited

When TV is all you do, you
master every piece of it.

You get one bill for media. We cover the cost of everything else your campaign needs to succeed, from brand strategy to creative pretesting and production to in-depth reporting. No hourly fees. No hidden costs.

All-Inclusive TV
dollar Media
check Brand Positioning
check Strategy Development
check Creative Development
check Creative Pretesting
check Production
check Conversion Tech
check TV Attribution
heck Campaign Reporting
check Client Partnership
dollar icon

Your investment

Client Partnership

Our investment

What’s included?

Strategy
Creative
Measurement

Inspire customer action AND business confidence.

When TV is all you do, you learn exactly where TV measurement usually breaks down. So we built attribution around fixing it. No black boxes. No fuzzy math. Instead, we track the full impact of TV across the funnel, from first response to long-term revenue growth.

measurement measurement measurement

Where's the proof?

We love a head-to-head test. After all, Annika's never lost. The results of one brand testing All-Inclusive TV against legacy media-buying practices are below.

2x

more efficient
cost-per-rating point

80%

overlap with households
reached at 7% of the cost

MORE

TRPs than any other
competitor