Chuck's Wednesday Wisdom: right vs. left brain marketing
We make decisions with the right side of our brain. It's also our emotional side. So, in a marketing world in which we are driven by data, how do we not lose the value of right-brained decisions? Is it possible to create models that replicate the kind of judgement the right brain provides us? Watch this edition of Chuck's Wednesday Wisdom to learn more.
Chuck Hengel
Chuck founded Marketing Architects in 1997 and pioneered the All-Inclusive TV model. After serving as CEO for more than 25 years, the marketing statistician transitioned to a new role as Executive Chairman, in which he leads new venture development.