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TV never stopped working. Marketers stopped measuring it right.
From WARC and Marketing Architects, this report proves TV's impact across the funnel. Brand and sales. Short- and long-term. It’s packed with simple strategies to make TV work smarter and more cost-effectively. Part myth-busting, part practical playbook. All about helping you turn TV into the full-funnel, ROI-driving machine it's meant to be.
It’s not about brand OR sales. TV does both.
Included inside:
- Why marketing effectiveness is under threat
- What most marketers get wrong about TV
- How TV boosts other channels without extra spend
- Smarter ways to measure results
- How to get the most out of your marketing investment
We’ve been thinking about TV all wrong.
Short-term pressure. Broken measurement. Misplaced spend. Marketers are stuck in a loop, optimizing for clicks while missing the bigger picture. And TV's getting left behind.
TV needs a reframe. The data backs it up.
Turns out, TV does it all. It builds brands, drives sales, and makes your other channels perform better. And we’ve got proof.
Build TV campaigns that drive brand AND sales.
You don’t have to pick between heart and hustle. The best TV campaigns do both. Learn how to navigate creative development, budgeting, and media planning for TV that drives short-term response and long-term growth.
It's not about brand OR sales. TV does both.
Included inside:
- Why marketing effectiveness is under threat
- What most marketers get wrong about TV
- How TV boosts other channels without extra spend
- Smarter ways to measure results
- How to get the most out of your marketing investment