Annika, our proprietary media buying platform, now includes the first opportunistic rate marketplace in Streaming TV. With Annika’s streaming capabilities, you can:
Avoid middlemen, fees
and waste
Verify results with multiple
measurement models
Access specialized
targeting technology
Streaming is the future of TV.
Streaming TV represents 36% of total time spent watching TV, and that number's only growing. Advertisers are leaning into the shift, excited to bring digital-like targeting and attribution to TV.
So why is performance falling short?
Plagued by tech fees, high CPMs, and targeting inaccuracies, performance marketers experience a cost conundrum when testing CTV and Streaming.
Annika's built
to buy better
We built Annika® Streaming to turn
Streaming TV's
potential into reality.
|
Annika Streaming |
Traditional Streaming |
|---|---|
|
Removes middlemen, fees and waste for more efficient pricing than industry-leading DSPs |
Unnecessary features equal more fees |
|
Uses specialized tech to identify your most valuable audiences |
Expensive, inaccurate hyper-targeting |
|
Tracks response from impression to conversion and confirms results through multiple measurement models |
Uncertain results that don't connect to business impacts |
Learn more about Annika Streaming
