AI TV Media Buying: Meet Annika®

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportunities.

AI TV Media Buying: Meet Annika®

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

How Your Customers Watch TV: Then vs. Now

Viewer habits have taken a quantum leap forward. Spelling big complexities and bigger opportunities....

Make 2019 the year of marketing joy

Ah, the season is upon us. Not Valentine's Day . . . but New Marketing Campaign Season. 

5 Brand + Performance Marketing Insights

Socks and shoes. Cookies and milk. Movies and popcorn. Some things just work better in pairs. For co...

Touch of Modern Launches TV Campaign

  Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

How to use ESP to improve your TV Campaign

Agencies and corporations no longer build brands—consumers do. Anyone who doubts this need only spen...

The Great Influencer

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

What category disruptors can teach your brand

Three strategies to catapult your growth at any stage

Shaking up generational stereotypes

3x more millennials are watching TV compared to YouTube.

Make your mark in television—without the super-sized pricetag

With performance-based TV advertising, even modest budgets can score big results.

Welcome to Presidents' Day. Cue the commercials.

When does a holiday advertising blitz make sense for your brand?

Is TV dead? Hold that shovel!

Despite years of dire predictions, TV advertising continues to outperform other media.

Customer experience (CX) takes center stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

6 digital tools that will transform direct-to-consumer brands

Straight talk to help the CMO make smart tech choices and invest wisely. Technology’s role in the ma...

2 years and 3 months ... Can your CMO make an impact?

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

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