AI TV Media Buying: Meet Annika®

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportunities.
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AI TV Media Buying: Meet Annika®

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...
Continue Reading

Make 2019 the year of marketing joy

Ah, the season is upon us. Not Valentine's Day . . . but New Marketing Campaign Season. 
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5 Brand + Performance Marketing Insights

Socks and shoes. Cookies and milk. Movies and popcorn. Some things just work better in pairs. For co...
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Touch of Modern Launches TV Campaign

  Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign
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How to use ESP to improve your TV Campaign

Agencies and corporations no longer build brands—consumers do. Anyone who doubts this need only spen...
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The Great Influencer

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.
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What category disruptors can teach your brand

Three strategies to catapult your growth at any stage
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Shaking up generational stereotypes

3x more millennials are watching TV compared to YouTube.
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Make your mark in television—without the super-sized pricetag

With performance-based TV advertising, even modest budgets can score big results.
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Welcome to Presidents' Day. Cue the commercials.

When does a holiday advertising blitz make sense for your brand?
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Is TV dead? Hold that shovel!

Despite years of dire predictions, TV advertising continues to outperform other media.
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Customer experience (CX) takes center stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...
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2 years and 3 months ... Can your CMO make an impact?

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...
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6 digital tools that will transform direct-to-consumer brands

Straight talk to help the CMO make smart tech choices and invest wisely. Technology’s role in the ma...
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