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Comcast announces a technology advancement that allows for more dynamic ad placement in their on demand offerings. These shorter duration buys could prove to be a new testing platform for direct response advertisers.

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I frequently see direct response marketers report results in terms of whole numbers. What is often missed, is putting these numbers in the context of a statistical performance.

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The power of direct response is once again proven to be held in an amazing equation – the relationship between product, price, offer, call-to-action, creative, media, and conversion.

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Social media should only be used to accelerate the momentum of your direct response campaign – it can’t be the driver of it.

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Radio is a targeted channel, giving you access to some of the most valuable consumers out there. Despite the myth that radio doesn’t convert, with the right solutions in place, direct response radio can be one of the highest converting channels in your portfolio.

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Success, not excuses. Guidance and vision, not false promises and generalities. Skin in the game? We give it. The entrepreneur needs it. And working with crazy, passionate founders is what it's all about.

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Over the past two months at Marketing Architects, we have seen some tremendous leaps forward in customer response and conversionin the form of web attribution from Direct Response TV campaigns.

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The power of thinking like a customer never becomes more apparent than when you actually become your own customer.

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Over the years I have found that many “experts” in modeling are really good at making the simple, complex. But it doesn’t have to be.

Marketing Architects commentary category icon

I am often surprised by how much attention and lip service business leaders dedicate to corporate strategy – often at the risk of ignoring the critical role that culture plays in achieving strategic objectives.

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