With accountable brand TV advertising, even modest budgets can score big results.
This Sunday, more than 100 million people will tune in for the Big Game, hosted from Marketing Architects’ hometown of Minneapolis. Many will watch for the New England Patriots-Philadelphia Eagles football rivalry. Even more will enjoy the commercials.
The average 30-second spot during this matchup now costs $5 million or more, according to the New York Times. And that’s just to purchase the air time. Fortune magazine reports advertisers typically spend $1 million or more for ad creative, and another $1 million to build “pre-airing” buzz via social media.
It’s a hefty pricetag that few brands can afford.
Plan for your big game
For the rest of us, whose budgets are far more modest, television can still score a touchdown. Try these proven plays as you prepare your 2018 strategy.
Whether your Big Game takes place on a single Sunday in February, or every day when your target consumers watch their favorite shows, this approach to advertising can help your brand score with measurable sales and revenue.
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