TV is more important than ever before.

Advertisers are rising to the needs of their customers, serving them in bold new ways. As an agency, we’re doing the same.

Introducing Rapid Response TV

Built to empower businesses to get on TV faster, smarter and with far less cost, so they can reach and serve customers during these changing times.

Chuck Hengel

Chuck Hengel
Founder and CEO / Marketing Architects

RAPID RESPONSE TV

TV is a transformative channel with the power to propel your business through these hardships, and deliver value to your customers searching for solutions. And with extraordinary viewership numbers and a rapid increase in online ordering, this is a historic opportunity for TV advertisers.

To aid business growth during this time, we’re launching Rapid Response TV. This new offering enables brands to access the power of TV at a fraction of the traditional cost and time.

close

Contact Heather

GET STARTED

Watch Rapid Response TV in Action

Watch this quick overview to see exactly what Rapid Response TV can do for your business.

Rapid Response TV

How It Works

NO COST creative and production.

In just days, a team of world-class creatives will concept and produce new commercials that will be pretested before airing to ensure you’re delivering the right message.

No Cost TV Creative and Production

ACCESS TO Annika, our AI-media buying platform.

Annika is uniquely designed to successfully navigate today’s volatile market with precision and speed, enabling you to capitalize on current market conditions.

No Cost TV Creative and Production

NO COST conversion technology.

You'll access tech designed to monetize more leads and activate the most engaged consumer audience in history to your brand’s offering.

No Cost TV Creative and Production

NO COST attribution modeling.

We will provide micro and macro analysis to track your business acceleration and audience impact in this changing market.

No Cost TV Creative and Production

Get Started

Let’s get you on air and in front of your customers in days, not weeks.

Our executive team will connect with yours to brief you on this opportunity.

Heather, our Director of Business Development, is handling inquiries during this busy time.

close

Contact Heather

Rapid Response TV

More on Covid-19

Why brands are buzzing about Local TV (and why you shouldn’t trust it)

In a typical year, advertising spend usually winds down during Q3. But 2020 is hardly a typical year. Instead, we’ve seen advertisers ramp up for a strong summer and fall after dramatically...

CarParts.com Delivers to America Through Rapid Response TV

E-commerce auto parts retailer launches national TV campaign fast with Marketing Architects.

Nuts.com Responds to Demand for Delivery with National TV Advertising

Pantry brand develops and launches TV campaign in one week by partnering with Marketing Architects.

Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS

After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can be certain will leave a lasting impact: digital acceleration.

On-Demand Webinar: Leaning into TV during the time of COVID-19

Our VP of Analytics, Matt Hultgren, was a recent guest on TVSquared's podcast, "Real Talk with TVSquared."

Quick Chronicles — Stories from Rapid Response TV: Bosley

When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair Restoration Expert, quickly adapted their practice by offering free video consultations to help...

COVID-19 calls for rapid pretesting of your TV creative

Even in the best of times, putting the wrong message on TV can have significant impact to your brand. It seems like just yesterday Peloton was publicly skewered for a TV commercial.

Quick Chronicles- Stories from Rapid Response TV: Filters Fast

COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are taking notice.

Social distancing behaviors and habits: What business leaders need to know

COVID-19 is an unprecedented global crisis that has developed with incredible speed and scale. Our society has changed dramatically, and business leaders across the globe need to move at....

An optimist's guide to advertising during COVID-19

We've all seen the COVID-19 headlines. Most are scary. Some are hopeful. What we know for certain is businesses and consumers across the globe are trying to find their footing in this new...

And, you were part of the solution.

As of March 20, 2020, all of us have responded in a significant manner to COVID-19. Stories are beginning to emerge of great hardship and loss. Others of inspiring support and of humans work...