Analytics DNA

Actionable, Data-Driven TV Insights.

Analytics

What you don’t know DOES hurt you.

Many brands simply don’t have the time, budget or technology to fully measure TV’s impact and optimize performance. The problem is - that puts you at risk for making the wrong business decisions. Without a clear understanding of TV’s contribution, your revenue can drop, costs can skyrocket and jobs can be lost.

Critical insights are buried in your data. We uncover them.

Critical insights are buried in your data. We uncover them.

The difference between a failed campaign and a wildly profitable one can be as simple as one missed optimization. That’s why we give you Analytics DNASM. Armed with a full-stack analytics suite, our experienced team of data scientists uses a mix of platforms and statistical techniques to measure and maximize your campaign’s impact. That includes everything from finite metrics like sales to global effects like brand recall and pricing power.

 
Critical insights are buried in your data. We uncover them.
Critical insights are buried in your data. We uncover them.
We cover 100% of the cost.
We cover 100% of the cost.
 
We cover 100% of the cost.

And, we cover 100% of the cost.

Our success is dependent on yours. That’s why we invest so heavily in analytics and partner with the leaders in 3rd party attribution entirely at our expense.

Here's What We Provide:

1

TV Attribution

Multi-model solutions, 1st and 3rd party. Web. Mobile app. Customer-defined KPIs.

2

Hosted Analytics

Client data lakes integrated on the DOMO platform. Standard reporting suite. Custom ad hoc analysis.

3

Marketing Mix Analysis

Multi-channel synergy analysis. Multi-touch attribution. Post-checkout survey analysis.

4

Business Measurement

Brand and sales activation. Unified marketing impact analysis. Decision risk management. Cross-functional insights.

5

Research

Survey design and implementation. Longitudinal brand recall studies. Quantitative consumer studies.