Data Transparency

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Measure total impact

+43% branded search
google dependence reduced
brand awareness increased

Multi-model attribution

1st and 3rd party match at 93%
Dozens of models created

All-Inclusive

Analytics DNA

Actionable, data-driven TV insights... on us.

All-Inclusive

Analytics DNA

Actionable, data-driven TV insights... on us.

Marketing Architects Analytics Marketing Architects Analytics
Ellipse

What you don’t know about your data does hurt you.

Many brands simply don’t have the time, budget or technology to fully measure TV’s impact and optimize performance. The problem is - that puts you at risk for making the wrong business decisions. Without a clear understanding of TV’s contribution, your revenue can drop, costs can skyrocket and jobs can be lost.

Critical insights are buried in your data. We uncover them.

The difference between a failed campaign and a wildly profitable one can be as simple as one missed optimization. That’s why we give you Analytics DNA. Armed with a full-stack analytics suite, our experienced team of data scientists uses a mix of platforms and statistical techniques to measure and maximize your campaign’s impact. That includes everything from finite metrics like sales to global effects like brand recall and pricing power.

All-Inclusive

And, we cover 100% of the cost.

Our success is dependent on yours. That’s why we invest so heavily in analytics and partner with the leaders in 3rd party attribution entirely at our expense.

Jordan Rossler, Director of Analytics
Jordan Rossler, Director of Analytics

Your 1st and 3rd party attribution metrics match at 93% quote from Jordan Rossler, Director of Analytics

Your 1st and 3rd party attribution metrics match at 93% quote from Jordan Rossler, Director of Analytics

Jordan Rossler, Director of Analytics
Jordan Rossler, Director of Analytics

Why Analytics DNA?

Measure TV’s total impact

Multi-model attribution

Multi-model attribution

Own your data, real-time

Raw data

Raw data

TV synergizes with digital

Paid search costs

Paid search costs

What's Included with Analytics DNA?

TV Attribution

Access 1st and 3rd party multi-model solutions for web, mobile and app, and track results based on your custom KPIs.

Hosted Analytics

Review results with a comprehensive reporting suite on the DOMO platform, along with custom analyses.

Marketing Mix Analysis

Measure TV’s impact on revenue with multi-touch attribution, post-checkout survey analysis, and multi-channel synergy analysis.

Business Measurement

Identify TV’s broad business effects through unified marketing impact analysis, decision risk management, and cross-functional insights.

Research

Measure the development of your brand with longitudinal recall studies, survey design and implementation, and quantitative consumer studies.

Ready to talk about all-inclusive TV?