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DISCOVER HOME-GROWN TECH SOLVING
TV’S GREATEST CHALLENGES.
Reinvent the way you buy TV, target your customer and
inspire them to action.
Meet Annika®.
Most agencies white label their media platform, but we believed there was another way. Premium media shouldn't require a premium price tag. So five years ago, we built Annika to buy and optimize TV media using AI and market intelligence.
Built to buy better across linear
and streaming TV.
With Annika, our clients have achieved the same reach, across the same premium inventory, as some of the biggest brands on TV at half the cost. What this means for you? Greater return on every dollar spent.
Human insight meets AI precision.
Annika isn't a self-service platform. Our team of super smart humans works closely with Annika to verify her decisions and forge new opportunities with networks and publishers.
What makes Annika Different?
Pricing
Analyzes historical client spend, real time viewership, and performance data to identify the best TV buys.
Targeting
Armed with proprietary data and custom solutions to pinpoint your ideal audience.
Distribution
Seamlessly connects thousands of media properties so no opportunity is overlooked.
Measurement
Includes advanced analytics across diverse attribution models to continually enhance TV performance.
In 2023, Annika set new records. And she's only getting smarter.
2.4M
airings
111,000
optimizations
6,000
hours of manual work saved
support your tv buys with a team of exclusive tools.
Annika might steal the spotlight, but she shines brightest when supported by a full suite of tools designed to help you make the most of every TV dollar.
Bypass third-party fees with Smart Targeting™
Smart Targeting uses machine learning, bid stream data, and viewing habits to build custom algorithms identifying media buys that gets you in front of the most engaged audiences.
Double
performance compared to
traditional third-party targeting.
Ensure creative excellence with ScriptSooth™
Built on LLMs, ScriptSooth tests TV commercial scripts against synthetic audiences to identify which will drive the greatest response. Faster and more accurate than focus groups.
Minutes
is how long it takes to get
validated, predictive results.
Map where your audience watches with TruReach™
ACR technology, third-party data and our own data warehouse combine to create a reach and frequency model that tells you who your ads reach across linear and streaming TV.
Ditch
duplicated reach for fresh
audiences eager to engage.
Keep digging
