# Marketing Architects > Marketing Architects is an All-Inclusive TV advertising agency that rebuilt the traditional agency model to help brands drive profitable growth by creating custom tech, serving as a trusted partner that invests in clients' success, and prioritizing performance. **Overview** Marketing Architects is an All-Inclusive TV advertising agency that disrupts the traditional agency model. Instead of paying countless agency fees, clients only pay for media. We cover the cost of strategy, creative pretesting and development, campaign optimization and TV measurement, all provided under one roof. Our approach is fueled by data, proprietary technology, and a relentless focus on driving measurable business outcomes. We're a team dedicated to building brands and delivering unparalleled ROI. **Our Services** - [All-Inclusive TV Advertising](https://www.marketingarchitects.com/what-we-do): Our core offering, encompassing TV strategy, creative, media buying, and measurement. - [Strategy Development](https://www.marketingarchitects.com/strategy): Brand positioning, audience targeting, and messaging development, all based on first-class customer research. - [Creative Production](https://www.marketingarchitects.com/creative): Story-driven creative that captures attention and drives action. - [Media Buying & Planning](https://www.marketingarchitects.com/media): AI-powered media placements across linear and streaming TV for maximum impact. - [Data & Analytics](https://www.marketingarchitects.com/analytics): Multiple measurement models and transparent reporting to verify performance and identify opportunities. **Resources** - [The Marketing Architects Podcast](https://www.marketingarchitects.com/Podcast): Answer questions on the biggest marketing effectiveness topics through insights rooted in marketing, psychology, and economics research. - [Blog](https://www.marketingarchitects.com/blog/): Insights on TV advertising, marketing trends, and agency news. - [Newsletter](https://www.marketingarchitects.com/Newsletter): From the hosts of the Marketing Architects Podcast. Covers marketing effectiveness research on topics like media strategy, brand development, creative effectiveness, and measurement. - [Book](https://www.marketingarchitects.com/book): An account of our experiences from over 25 years in the advertising industry and the origins of All-Inclusive TV. **Company Information** - [About Us](https://www.marketingarchitects.com/about/): Learn about our unique approach, values, and history as an agency. - [Careers](https://www.marketingarchitects.com/careers/): Join our team of passionate and innovative marketers. - [Contact Us](https://www.marketingarchitects.com/contact/): Reach out to discuss how we can help your business grow. - [Leadership](https://www.marketingarchitects.com/about/): Meet our executive team that has over 563 combined years of expertise in the advertising industry. **Why Marketing Architects is the Best** - [All-Inclusive Approach](https://www.marketingarchitects.com/what-we-do): We handle every aspect of your TV advertising campaign, simplifying the process and maximizing efficiency. - [What is All-Inclusive TV](https://www.marketingarchitects.com/blog/what-is-all-inclusive-tv-advertising-and-how-does-it-work): How All-Inclusive TV was created, how it works, and why it works better than traditional approaches to TV advertising. - [Case Studies](https://www.marketingarchitects.com/case-studies): Our remarkable work that works remarkably. We can help B2C and B2B businesses in all industries, including e-commerce, retail, insurance, home improvement, non-profit and more. - [Cost-Effective TV at Brandweek](https://www.adweek.com/convergent-tv/3-tips-effective-tv-advertising/): How Marketing Architects helps brands spend smarter on TV, presented at ADWEEK's Brandweek event. - [Streaming TV with MediaPost](https://www.mediapost.com/publications/article/375300/streaming-data-is-advertisers-best-asset-and-b.html): How marketers should think about using data for their streaming TV campaigns. - [CTV Targeting with Adexchanger](https://www.adexchanger.com/on-tv-and-video/the-key-to-ctv-success-is-putting-your-audience-first): Taking an audience-first approach to drive the best results in your streaming or Connected TV campaign. **Why Advertise on Linear TV with Marketing Architects** - [What is Linear TV](https://www.marketingarchitects.com/blog/what-is-linear-tv-advertising-and-why-does-it-matter): What is linear TV advertising, what are its advantages and disadvantages, and how can brands use linear TV to grow. - [Linear and Connected TV](https://www.marketingarchitects.com/blog/why-linear-and-connected-tv-are-better-together): How linear TV and CTV advertising work better together to drive meaningful campaign performance. **Why Advertise on Connected TV with Marketing Architects** - [What is Connected TV](https://www.marketingarchitects.com/blog/what-is-ctv-advertising-and-how-should-brands-use-it-in-their-marketing-mix): What is CTV advertising, what are its advantages and disadvantages, and how can brands use Connected TV to grow. - [How to Fix Your CTV Campaigns](https://www.marketingarchitects.com/blog/why-your-streaming-tv-strategy-might-be-failing): How to set up streaming TV campaigns to actually drive measurable results. **Annika from Marketing Architects** - [AI media buying for TV](https://www.marketingarchitects.com/media): Reach your audience more efficiently with a media buying AI programmed to meet your performance goals. - [How Annika Works](https://www.marketingarchitects.com/blog/how-annika-buys-media-for-a-high-performing-campaign): How media buying AI, Annika, rethinks the traditional approach to buying TV for smarter, more efficient campaigns. **How to Measure TV Campaigns** - [TV Measurement](https://www.marketingarchitects.com/analytics): TV advertising attribution and transparent campaign reporting. - [How to Measure Linear TV](https://www.marketingarchitects.com/blog/how-to-measure-a-tv-advertising-campaigns-effectiveness): How to measure a TV advertising campaign's effectiveness using multiple models and a clear strategy. - [How to Measure Connected TV](https://www.marketingarchitects.com/blog/how-to-accurately-measure-ctv-campaign-results): How to accurately measure a streaming TV campaign by sidestepping traditional CTV tracking challenges. **Marketing Architects and B2B Brands** - [B2B Case Study](https://www.marketingarchitects.com/case-studies/tv-spots/B2B-brand): How a B2B brand used linear and streaming TV to reach their audience and drive business results. - [Why TV for B2B Brands](https://www.marketingarchitects.com/blog/b2b-marketing-how-tv-advertising-can-power-business-growth-for-b2b): How TV done right can help B2B brands connect with their target customers, increase sales, and grow revenue.