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Catherine Dettloff

Vice President Media Buying Services

When Catherine was 5 years old, her parents strapped a pair of wooden water skis to her feet and fired up the family’s old Sea Ray. She’s been addicted to adrenaline and adventure ever since.

After trick skiing, racing around in speed boats, repelling off cliffs, and trekking across glaciers, Catherine discovered a new kind of adventure that resulted in far fewer broken bones: media buying. A young star at LAKANA (then called Internet Broadcasting), she earned her stripes managing campaigns on during the Athens and Torino games, thriving on the thrill of steering multi-million dollar accounts like Coke, Kleenex, AT&T, Sony, GM, Volkswagen, and Visa.

So it’s no surprise that when Catherine took the helm of Marketing Architects’ Media Buying Services team, she steered it right to its most successful year in TV. Ever. She says it’s the thrill of launching new clients, trying out new shows, programs and networks, and finding big breakthroughs that gets her adrenaline pumping now.  It’s an adventure she looks forward to every day.

When Catherine isn’t navigating the seas of media buying, she can be found on the old family boat with her husband and puppy, crashing through the waves of the Minnesota lake where it all began.