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When Direct Response Met Mobile: A Love Story

Posted by Katie Scheetz on Aug 30, 2017 11:32:02 AM

Once, long ago, there was a highly effective marketing method that consistently delivered—it was called Direct Response Marketing (DRM). It allowed customers to take action from the comfort of their couches, pick up the phone (which was still attached to a cord) and order a product or service right there and then. Before DRM, advertisers had to depend on top-of-mind marketing, hoping that their customers would remember their brand when they did their shopping.   

Have you met Abbot™, the friendly Autonomous Buying Bot?

Posted by Marketing Architects Editorial Team on Aug 24, 2017 11:41:04 AM

We know that when direct response marketing (DRM) integrates with digital engagement it gives a lift to both efforts. Marketing Architects has been at the forefront of bringing DRM into the digital age – and the newest frontier is personalization and real-time interaction. Consider this from Salesforce’s recent “State of the Connected Consumer Report”

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