Every brand encounters growth challenges sooner or later. It’s what you do next that really matters.
Big brand, big challenge. Bosley®, the world’s most experienced hair restoration experts, has been helping people rediscover their confidence for more than forty years. After years in television, this category leader found themselves struggling to reach their next growth milestone. With the challenges of broadcast fragmentation and optimizing patient care, it was time to make a change.
That’s when we offered Bosley a challenge: let us take a swing at your broadcast advertising.
They did, launching us into full-on test and discover mode. We examined every facet of the campaign from huge national media opportunities to local market creative challenges. No problem too big, no detail too small.
Almost immediately, Bosley saw a dramatic shift in consumer interest, booked appointments and most importantly, their ability to help even more clients.
What Transformation Looks Like:
When you’re at the top, why stop? Becoming an industry leader requires truly innovative thinking. To maintain that position, it takes an even greater commitment to innovation as the battles for market share and growth are never-ending.
Want to reach your company’s next big milestone? Choosing the right partner is a critical component to getting there.
Bosley’s TV campaign has reignited the brand and spurred the company to startling growth.